Digital Shelf Manager

Job Description

Digital Shelf Manager
Tina's Burritos
Bentonville, AR
Remote (Full-time)

Salary: $75K - $95K

Tina's Burritos, owned by Camino Real Foods, Inc., is the #1 frozen single-serve burrito brand in America. Every day, we produce over a million delicious, budget-friendly burritos in our Los Angeles, CA factory bringing great taste, convenience, and essential nutrients to consumers nationwide. Our burritos are slow-cooked in kettles to develop rich, satisfying flavor, then flash-frozen for freshness. From moms to movie stars, customers have trusted Tina's Burritos since 1984.

We are proud to make high-quality food that helps reduce food insecurity while saving people time and money. You’ll find Tina's Burritos in the frozen and deli sections of grocery and convenience stores across the country. Learn more at tina

Retail has changed fast. Products no longer compete only on physical shelves. Increasingly, retailer algorithms determine what shoppers see, what gets recommended, and what quietly disappears. Accuracy, availability, eligibility, and trust signals now directly impact performance. Tina's is hiring a Digital Shelf Manager to own and protect how our products appear and perform across digital retail shelves even when we are not actively advertising.

This role ensures Tina's products remain visible, accurate, eligible, and conversion-ready across retailer platforms, while supporting Sales and leadership through rapid, AI-driven changes in commerce.

This role is remote-first. While Tina's maintains an open office in Bentonville, Arkansas, this position does not require daily in-office presence. Team members are welcome to work from the office as often as they choose. Success in this role is measured by system health, execution quality, and early risk detection, not location. Strong written communication, independence, and comfort collaborating across teams in a distributed environment are essential.

This is a hands-on execution and systems role. It is not a creative position and not a traditional analyst role.

• Digital Shelf Product Setup & Governance (Core Responsibility)
  • Set up, maintain, and correct product listings across retailer ecosystems using:
  • 1
    
    World Sync / Syndigo
  • Retailer portals (as applicable)
  • Ensure alignment between GTINs, Packaging, Images, Attributes, Nutrition, and Case pack data
  • Own digital shelf accuracy and content completeness
  • Correct errors, mismatches, and system overwrite
  • Verify fixes are live on retailer PDPs
  • Maintain GS1-compliant naming and image standards
• Execute the 12-KPI Digital Shelf Health Scorecard
  • Maintain and update a defined 12-KPI scorecard monitoring:
    Visibility, Availability, Conversion readiness, Fulfillment eligibility
  • Track trends and early warning signals
  • Identify risks before they impact sales
  • Maintain a simple, trusted dashboard for leadership review
• Digital Shelf Monitoring & Issue Resolution
  • Conduct recurring audits of priority retailer PDPs
  • Monitor search visibility, recommendation presence, same-day or fast-delivery eligibility, and customer-facing in-stock status
  • Review volume and sentiment shifts
  • Identify root causes of performance issues
  • Coordinate fixes with Marketing, Sales, and Operations
  • Track issues through resolution to completion
• Sales Enablement & Cross-Functional Translation
  • Translate digital shelf and algorithmic changes into clear, actionable insights
  • Support Sales with system-level context (not legacy reporting)
  • Help prevent reactionary decisions driven by incomplete or misleading data
  • Align commercial decisions with digital shelf realities
• Retail Media Execution Conditional & Guardrails

Under pre-approved performance triggers, budgets, and creative guidelines, this role may be authorized to execute limited retail media campaigns to:
Restore search visibility, Rebuild conversion signals, and Support recovery from algorithmic suppression.

• Within these guardrails, this role may launch small, targeted campaigns on priority SKUs and keywords
• Operate within clearly defined monthly spend caps
• Pause or shut down campaigns once recovery objectives are met

This role does not own retail media…