EverPro - Marketing Automation Manager

Ever Commerce (Nasdaq: EVCM) is a leading service commerce platform, providing vertically tailored, integrated SaaS solutions that help over 600,000 service-based businesses worldwide grow, operate more efficiently, and retain customers. Our solutions span Home & Field Services, Health Services, and Fitness & Wellness, combining business management software, payments, marketing technology, and customer engagement tools.

We’re building an extraordinary company and are looking for talented, motivated people to join our team. Learn more about our company, culture, and values at

The Ever Pro business within Ever Commerce offers business management solutions that help home and field service small businesses work more efficiently and improve every touchpoint with their customers. Software solutions customized for field services, landscaping, pest and lawn, remodeling and roofing help these businesses with everything from scheduling and tracking jobs, to quoting, invoicing and payments processing, to customer relationship, review and reputation management.

The Invoicing vertical within Ever Pro focuses on business management and payments solutions for small service businesses through our Invoice Simple and Joist products. These solutions help service professionals efficiently manage their business finances, from creating estimates and invoices to processing payments and tracking jobs. Our products serve hundreds of thousands of freelancers, solo entrepreneurs and microbusinesses across hundreds of industries across multiple geographies.

We’re looking for a Marketing Automation Manager to join the Ever Pro Lifecycle Marketing team, supporting two fast-growing mobile invoicing products:
Joist and Invoice Simple.

In this role, you’ll be responsible for designing, building, and operating scalable lifecycle journeys that support customer engagement, feature adoption, retention, and revenue growth. You’ll translate lifecycle campaign direction into high‑quality execution across email, push notifications, and in‑app messaging—ensuring journeys are reliable, maintainable, and effective. This role is ideal for someone who enjoys owning execution and systems, takes pride in quality and operational excellence, and wants to deepen their expertise in marketing automation within a Product‑Led Growth (PLG) environment.

• Design and implement automated lifecycle journeys aligned to onboarding, activation, adoption, retention, and win‑back use cases
• Translate campaign briefs and experience direction into:
  • Channel sequencing and coordination (email, push, in‑app)
  • Entry and exit criteria
  • Trigger logic, suppression rules, and timing
• Ensure journeys are scalable, maintainable, and aligned with platform and data constraints

• Build and launch lifecycle campaigns in Braze with accuracy and attention to detail
• Implement segmentation, personalization, and dynamic content
• QA all campaigns to ensure correctness, compliance, and on‑time delivery
• Support localization builds when needed

• Own execution quality and delivery standards across lifecycle programs
• Monitor and troubleshoot data issues, broken journeys, and delivery failures
• Proactively identify executional risks that could impact customer experience or business outcomes
• Escalate risks early and recommend mitigation approaches

• Execute A/B tests and experiments accurately and consistently
• Ensure test setups align with defined hypotheses and success criteria
• Validate data integrity and flag anomalies or execution‑level insights
• Support iteration by ensuring experiments are clean, repeatable, and scalable

• Build reusable journey patterns, templates, and documentation
• Reduce manual work and rework through better system design
• Improve lifecycle execution efficiency and scalability over time
• Contribute to shared standards and best practices within the lifecycle team

• Partner closely with Lifecycle Marketing Managers, copywriters, designers, and analysts
• Provide feasibility guidance and…