Associate UX Strategist

AZDS Interactive Group is the world’s leading digital agency for the luxury hospitality industry, offering innovative marketing and technology solutions to top-tier luxury travel brands that improve their branded guest experience and deliver measurable conversion increases in room nights and revenue. We pride ourselves on our cutting‑edge digital expertise and portfolio of world‑renowned clients – from Montage Hotels & Resorts and Rosewood Hotel Group to The Ritz London, Aspen Skiing Company and 600+ luxury properties across 6 continents – but also on our forward‑looking, entrepreneurial culture & atmosphere.

As an Associate UX Strategist, reporting to the Sr. Manager of Content Strategy at AZDS, you’ll bridge the gap between high‑level content planning and hands‑on content execution across luxury hospitality website projects and platforms. You'll own work streams, lead client conversations, and drive content work forward, even when requirements are still evolving.

You will collaborate closely with Strategists, UX Designers, and Business Analysts, to translate project requirements into actionable content plans. You'll be expected to move work forward independently, make smart judgment calls, and flag issues early rather than waiting for someone to tell you what to do next.

You'll guide clients through content preparation, organization, and migration into the CMS, ensuring alignment with strategic goals and the premium user experience our clients expect. You'll also help clients build confidence in managing their platforms through training and documentation post‑launch.

This role requires analytical rigor, proactive problem‑solving, and tenacity. You'll thrive here if you're the kind of person who runs toward ambiguity instead of away from it — someone who's resourceful, service‑oriented, and energized by the challenge of keeping multiple complex projects moving at once.

The ideal candidate brings hands‑on experience with content workflows, information architecture, and CMS logic. You are detail‑oriented, adaptable, and eager to grow into broader UX strategy responsibilities by mastering how content, design, and technology intersect.

• Content Discovery & Requirements Gathering:
  Lead content discovery sessions with client stakeholders to identify content needs, business goals, and user requirements. You'll need to walk into these sessions prepared, ask the right questions, and synthesize findings.
• Content Strategy Execution: document and communicate content strategy decisions, ensuring alignment across teams and accurate reflection in all deliverables. You'll be expected to understand the why behind strategy decisions well enough to carry them forward independently.
• Low‑Fidelity Content Artifacts:
  Create outlines, wireframes, or other lightweight artifacts that capture page‑level content needs and functional requirements. These don't need to be polished — they need to be useful, clear, and produced fast enough to keep projects moving.
• Information Architecture & Content Modeling:
  Collaborate with cross‑functional teams to define and document content types, taxonomies, and sitemap structures that support scalable, user‑centered experiences and CMS implementation.
• Content Auditing and Optimization:
  Conduct content audits, track gaps, and organize assets to ensure content is structured, consistent, and ready for implementation.
• Content Collection:
  Guide clients through content preparation and organization using proven, repeatable processes to plan for content needs and support the production of new content that aligns with the updated design strategy.
• Content Migration:
  Own the end‑to‑end content entry process, including coordinating team members, tracking progress, and ensuring content is entered accurately and aligns with CMS structures and design intent. When something falls through the cracks, you're the one catching it.
• CMS Acceptance Testing:
  Support CMS quality efforts by validating field structures and authoring guidelines against content requirements.
• Client Education & Support:
  Provide clients with training and documentation to confidently manage their…