Programmatic Trader

Who We Are

At Delve Deeper, we are a performance media agency specializing in the charity and nonprofit sector, partnering with organizations that invest $5M to $20M annually in media. We help mission‑driven teams maximize their impact through advanced digital strategies designed to deliver measurable, scalable results.

Our capabilities span advanced reporting and analytics, intent‑based audience segmentation, full‑service digital media management, and personalized creative—giving our partners a comprehensive, data‑driven approach to growth.

At Delve Deeper, we’re not a typical vendor. We act as a strategic partner, working alongside organizations to solve complex media challenges and translate them into clear, measurable outcomes. Backed by a leadership team with decades of hands‑on experience, Delve Deeper is recognized as a trusted voice within the charity community.

Delve Deeper has also been recognized as Built In Colorado’s “Best Places to Work” for five consecutive years, reflecting a culture that prioritizes both performance and people. We emphasize professional development in an environment where every team member can make a meaningful impact. We’re deeply committed to supporting our team through self‑care, family, community, and career growth. As a privately owned company, we move quickly—free from red tape—and create clear paths for advancement for those driven to succeed.

We’re looking for a Programmatic Trader who thrives in the data and wants to understand what’s actually driving performance.

At Delve Deeper, we don’t rely on black‑box automation or default platform recommendations. We believe real growth comes from combining Human Ingenuity + AI
, and applying a disciplined Start / Stop / Scale approach to every dollar spent.

In our pod structure, the Strategist sets direction—but you live in the engine room. You execute, analyze, and uncover the truth behind performance. Your work directly impacts how we allocate budget and drive long‑term value.

This is a highly analytical, execution‑focused role. You won’t manage client relationships—your focus is on platforms, data, and continuous optimization.

• Actively manage campaigns with a Start / Stop / Scale mindset
• Start new tests based on clear hypotheses and performance gaps
• Stop tactics that dilute marginal ROAS—even if platform metrics look strong
• Scale high‑performing audiences, placements, and creative combinations
• Take manual control where automation falls short, using bid adjustments, frequency caps, and targeting controls

• Export and analyze raw platform data to understand true performance
• Join platform data with CRM systems (e.g., Salesforce, Fuse) to evaluate metrics like pLTV and donor retention
• Build Excel models that uncover what’s actually driving long‑term value—not just front‑end conversions
• Identify misleading signals (e.g., low‑quality conversions, inflated attribution) and correct for them

• Build and manage campaigns designed to test creative and audience hypotheses
• Segment audiences based on behavior and intent—not just demographics
• Structure tests to understand why something works—not just that it works
• Continuously refine campaigns to improve signal quality and learning

• Track spend and performance closely to ensure efficient budget allocation
• Identify and eliminate low‑value inventory or placements
• Maintain a high level of precision to hit aggressive growth targets without wasted spend

• Go beyond reporting to explain what’s driving performance and what should happen next
• Identify root causes of performance changes and communicate clearly to the Strategist
• Provide concise, actionable updates that support better decision‑making

• 2–4 years of experience in programmatic, paid media, or a data‑heavy analytical role
• Strong analytical skills and a natural curiosity for how systems actually work
• Advanced Excel proficiency (Pivot Tables, VLOOKUP/XLOOKUP, nested formulas, data cleaning)
• Experience…