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Digital Marketing Manager
Job in
Denver, Denver County, Colorado, 80285, USA
Listed on 2026-06-03
Listing for:
Manatal Co., Ltd.
Full Time
position Listed on 2026-06-03
Job specializations:
-
IT/Tech
Digital Marketing, SEO, Social Media Marketing, Web Developer
Job Description & How to Apply Below
Role Summary
We are looking for a data-driven and creative Digital Marketing Manager to own our digital footprint. In this role, you will lead the strategy and execution of all digital marketing campaigns, including SEO/SEM, marketing database, email, social media, and display advertising campaigns. Your primary goal will be to drive brand awareness, generate high-quality leads, and optimize the customer journey from discovery to conversion.
Key Responsibilities
1. Strategy & Planning
- Plan and execute all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
- Design, build, and maintain our social media presence across all digital channels.
- Develop a digital marketing roadmap that aligns with broader business objectives and revenue targets.
- Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
- Identify trends and insights, and optimize spend and performance based on the insights.
- Plan, execute, and measure experiments and conversion tests (A/B testing).
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Instrument conversion points and optimize user funnels.
- Collaborate with internal teams to create landing pages and optimize user experience (UX).
- Brainstorm new and creative growth strategies.
- Evaluate emerging technologies and provide thought leadership and perspective for adoption where appropriate.
- Manage and collaborate with agencies and other vendor partners.
- Experience: [X] years of working experience in digital marketing, specifically within [Industry, e.g., SaaS, Retail, eCommerce].
- Education: BS/MS degree in marketing or a related field.
- Technical Skills:
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
- Solid knowledge of website analytics tools (e.g., Google Analytics 4, Net Insight, Omniture, Web Trends).
- Experience in setting up and optimizing Google Adwords campaigns.
- Soft Skills: Strong analytical skills and data-driven thinking. Excellent written and verbal communication skills.
- CMS: Word Press, Webflow, or similar.
- CRM/Automation: Hub Spot, Salesforce, Marketo, or Mailchimp.
- Design: Canva, Adobe Creative Suite (basic proficiency).
- Project Management: Asana, Trello, or Jira.
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