Sr. Specialist, Digital Marketing

Summary of Job Responsibilities

The Senior Specialist, Digital Marketing leads digital content and channel strategy, owning end-to-end digital experiences that support growth, product adoption, and brand leadership. This role develops and executes integrated digital marketing plans—translating complex, technical offerings into clear, compelling content that educates customers, supports sales, and drives demand.

Sr. Manager, Global Strategic Marketing

• Digital Strategy Ownership: Development of digital roadmap including all experiences across web, email, and social channels.
• Primary Vendor Contact: Manage 3rd party digital marketing vendors, and their respective scope of work to create and/or manage our digital collateral (website, product configurators, etc.).
• Digital Channel Management: Oversee and optimize BAND-IT’s website and social channels to support product launches, sales promotions, and lead generation. Translating business initiatives into actionable campaign plans and supporting digital content. Ensuring content is timely and aligned to buyer journeys.
• Email Marketing: Draft, design, and deploy content to support marketing email campaigns.
• SEO & Analytics: Apply SEO best practices (keyword research, on-page optimization) to improve visibility; use Google Analytics and other tools to monitor content performance and KPIs.
• Brand & Thought Leadership: Partner with product management, sales, and leadership teams to strengthen brand credibility by positioning the company as a trusted technical expert.
• Project Management: Manage the content calendar, coordinating timelines, stakeholder approvals, and cross-functional projects to ensure on-time delivery.
• Performs other related duties as assigned.

• Proficiency in Content Management Systems (CMS) like Word Press or Hub Spot.
• Strong hands‑on experience with social media platforms (Linked In, Instagram, etc.) and email marketing tools.
• Exceptional writing, editing, and proofreading skills, with a portfolio showcasing diverse content styles.
• Proficiency with SEO tools (e.g., SEMrush, Google Analytics) and HTML formatting.
• Proficiency with graphic design tools such as Canva or Adobe Creative Suite (Photoshop/InDesign).
• Experience in B2B, and/or technical industries, preferred.
• Basic video production and editing skills (Cap Cut, Adobe Premiere), preferred.
• Experience with CRM systems (e.g., Salesforce), preferred.
• Knowledge of AI‑assisted research and content optimization tools, preferred.

• Bachelor’s degree in marketing, Communications, Journalism, or a related field.
• 5-8 years of professional experience in digital marketing, content creation, or corporate communications.

• Strategic Thinking: Ability to identify target audiences and craft messages aligned with business objectives.
• Collaboration: Proven ability to work cross‑functionally with sales, product, and design teams.
• Adaptability: Ability to stay current with digital trends and pivot strategies based on analytics.

The compensation range for this position is $67,400.00 - $, depending on experience. This position may be eligible for a performance‑based bonus plan.

Our comprehensive U.S. benefit offerings include: health benefits, 401(k) retirement savings program with company match, PTO, and more.

IDEX is an Equal Opportunity Employer. IDEX gives consideration for employment to qualified applicants without regard to race, color, religion, creed, genetic information, sex, sexual orientation, gender identity or expression, marital status, age, national origin, disability, protected veteran status, or any other consideration or protected category made unlawful by federal, state or local laws.

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