Principal Product Manager, Pharma

The Trade Desk is a global technology company and the world’s leading independent platform for digital advertising, with nearly 4,000 employees across more than 30 offices. Our technology helps advertisers reach the right audiences across the open internet—from streaming TV and podcasts to mobile apps, news, and more. Advertising powers the content people love. By making it more transparent, effective, and responsible, we help support trusted journalism, quality entertainment, and creators worldwide.

The world’s brands and agencies rely on us to reach their customers and grow their businesses responsibly. The scale of our platform brings unique technical challenges—from processing massive datasets in real time to building systems that operate reliably on a global scale. When you work here, your impact is worldwide. We welcome diverse perspectives, encourage curiosity, and build teams that learn from one another.

If you're driven to solve meaningful challenges, we'd love to meet you.

This is a senior, high‑visibility role. We're looking for a rare operator: someone who has spent 15+ years at the intersection of digital media, adtech/martech, and healthcare, with at least 10 of those years deep in pharmaceutical and health media. As Principal PM for Health & Pharma, you'll set the multi‑year product strategy for one of The Trade Desk's highest‑priority verticals.

You'll architect the platform capabilities, partnerships, and compliance posture that make TTD the definitive buy‑side platform for healthcare advertisers globally. This is not a generalist role. You know the pharma media ecosystem from the inside out: HCP and DTC campaign workflows, health‑native DSPs, specialized data partnerships, and the regulatory frameworks that underpin the industry. You have operated at scale across brand teams, agency holding groups, and health data partners.

You are considered a thought leader in the industry and will help shape The Trade Desk's multi‑year product strategy.

• Define and own the multi‑year product strategy for TTD's Health & Pharma vertical, spanning HCP targeting, DTC activation, health identity, measurement, and compliance infrastructure.
• Identify and prioritize white‑space opportunities across the health advertising ecosystem, including emerging formats and channels (retail health, connected devices, CTV in health contexts).
• Set the strategic direction for how TTD competes and wins against health‑native DSPs, positioning the platform as the premium choice for regulated healthcare advertisers.
• Influence enterprise‑level product decisions and resource allocation by building the business case for health vertical investments with the exec team.

• Own end‑to‑end product vision for HCP audience segmentation, health identity resolution, measurement pipelines, and integrations with health data platforms and health‑native DSPs.
• Drive the architecture of compliance and privacy frameworks governing pharmaceutical advertising across TTD's platform, in close partnership with Legal, Privacy, and Policy.
• Define technical requirements for back‑end systems, APIs, and data pipelines supporting health‑specific data ingestion, identity resolution, and measurement— with privacy‑by‑design embedded at the foundation.
• Lead product integration strategy on the Product side, working with our Data Partnerships team, for new health data partnerships, acquisition targets, and ecosystem alliances.

• Lead and align senior stakeholders across product, engineering, data science, legal, commercial, and executive leadership on the health vertical roadmap and its dependencies.
• Serve as the internal authority on the regulatory landscape governing pharmaceutical advertising such as HIPAA, FDA promotional guidelines, NAI health data standards, and evolving state privacy frameworks, and proactively shape TTD's posture as the landscape shifts.
• Act as a force multiplier across commercial teams: enabling solutions, business development, and partnerships to engage pharma clients with product credibility and…