Growth Lead

WHAT YOU WILL OWN Performance

Improve CAC, ROAS, and conversion every week across our paid and owned channels. Run a constant test-and-learn loop on audiences, creative, and offers, and move budget toward what's working before the rest goes stale.

Own our CRM channels end to end: the journeys that carry someone from their first gift to a lifetime of sending.

• Shape and execute customer segments across every CRM channel from first-time registrants and leads to our highest-value repeat senders
• Build lifecycle journeys across email, push, and SMS onboarding, repeat-gifting nudges, win-backs, referrals, and loyalty and rigorously test each one so every message drives results and feels human, without increasing churn
• Identify and run high-value, hypothesis-driven experiments inspired by what the data is telling you
• Keep messaging brand-aligned and improve time-to-conversion, working with the content and design talent on the team to capture new leads at every funnel stage
• Be our CRM-stack expert, and work cross-functionally with Product, Analytics, and Engineering to solve bigger business challenges with well-built customer communication streams
• Lead the scaling of high-leverage channels like refer-a-friend (RAF) and SMS

This is the technical core of the role:

• Own how we measure campaign performance, customer engagement, and ROI, and turn the key metrics into one clear weekly call on what to do next
• Analyze large datasets to surface customer insights and the real drivers of campaign performance
• Run A/B testing and attribution analysis to sharpen marketing decisions
• Work with our engineering team to get the events, tracking, and data you need from across our platforms (web analytics, CRM, social, and more)
• Pull, clean, and shape data from across our marketing tools so it's ready for analysis and reporting
• Generate the reports, dashboards, and visualizations that show stakeholders what's trending in customer behavior and what's actually working

• 3–5+ years hands‑on in lifecycle, growth, or performance marketing execution, not advisory with results you can point to (improved ROAS, CAC, retention, or conversion)
• Start‑up experience and a resilient attitude.
• Deep CRM and lifecycle expertise you understand CRM strategy, tactics, and tools, and you know how to move the KPIs that matter
• Fluency with paid social (Meta, Tik Tok) and marketing automation
• Strong data fluency comfortable with SQL and with pulling, reading, and shaping your own data plus analytics / BI tools (e.g., Tableau, Looker) and a real love of turning many data sources into one clear report for leadership
• An Excel / Google Sheets power user who can build clean, reliable reporting for stakeholders and senior leadership
• Strength in both the science and the art of marketing you know when to trust the numbers and run the experiment, and when to trust instinct and try a new direction
• Comfortable owning an initiative end to end from idea to build to launch to analysis, and back again
• A doer's bias to action, with bold ideas and the know‑how to get them done you ship, you don't just plan
• Common sense and sound judgment you can tell what moves the needle from what's just noise
• A high degree of intrinsic motivation you own outcomes without being managed to them
• Real curiosity about the numbers, and about the people behind them. We want someone who wonders why people send gifts, not just how many

• Experience with any part of our stack Amplitude, Segment, Branch, Voucherify, or Zoho
• Hands‑on with data pipelines / ETL, APIs, or predictive analytics a real plus, but our engineering team owns the heavy data lifting
• Familiarity with cloud data platforms (e.g., Snowflake, Big Query)
• Experience in consumer apps, e‑commerce, or DTC bonus for repeat‑purchase, marketplace, or gifting models
• Early‑stage or startup experience comfortable building with imperfect data and tightening it as you go

A resume alone won't tell us enough. Be ready to share a few things you've actually built and the results they drove a performance dashboard you maintained, a campaign with before-and-after numbers, or a lifecycle…