Digital Marketing Strategist

COMPENSATION :
Pursuant to Colorado regulations, if this job is performed in Colorado, the salary range is $70,000 - $90,000 plus bonus potential. Eligible to participate in the company benefits plan. We offer health, vision, dental, and pet insurance. We offer a 401(k) retirement plan, student loan assistance, licensing and continuing education reimbursement, parental leave, and housing allowances or gifts

The Digital Marketing Strategist is a hands‑on technical expert responsible for driving quality lead generation and conversion success for the assigned portfolio of communities via all digital channels. This role focuses on optimizing the digital funnel to ensure every touchpoint contributes to high‑quality leads that are effectively tracked and directly support the portfolio's leasing and occupancy goals. They stay current on best practices and emerging trends to ensure our digital efforts are optimized to reach our target market.

• Serve as the primary digital performance strategist for the assigned portfolio, ensuring campaigns, spend, and optimizations directly support leasing and occupancy goals.
• Lead the intake for all new community transitions by gathering package recommendations, spend options, and digital channel proposals from Agency Fifty3, ILS partners, and additional vendors.
• Analyze community‑specific data (historical leads, GA4 data, market velocity, current occupancy, seasonality) to determine the ideal digital marketing mix per property.
• Present digital strategy recommendations, expected impact, and budget allocation guidance to Portfolio Sales & Marketing Managers and Portfolio Managers.
• Continuously monitor monthly performance reports to identify trends, assess ROI, validate lead quality, and recommend optimizations.
• Prioritize high‑impact digital actions across the portfolio by understanding community goals, risk levels, and marketing constraints.

• Ensure the accuracy, functionality, and visual quality of all community websites, including Word Press updates, content refreshes, new photos, specials, floor plan updates, and troubleshooting issues.
• Conduct quarterly website audits to assess SEO health, user experience, compliance, page speed, broken links, content accuracy, and form functionality.
• Manage and maintain all vanity numbers ensuring routing, tracking, and call attribution are functioning as intended.
• Partner with Agency Fifty3 and internal stakeholders to ensure new websites or redesigns follow brand standards and operational needs.

• Manage and optimize Internet Listing Service (ILS) platforms (e.g., , Rent., Zumper, Zillow), ensuring compelling content, competitive pricing display, accurate amenities, and optimized tracking.
  Monitor ILS performance monthly and recommend spend shifts, package adjustments, or strategic changes to improve lead quality and CPL.
• Maintain consistent and accurate property profiles across directory sites including:
  • Google Business Profile
  • Yelp
  • Yext (ensuring listings syndication, accuracy, review tracking, and SEO strength)
• Ensure all directory profiles are optimized for local search visibility, reputation management, and conversion.

• Partner with Agency Fifty3 and other digital vendors to oversee paid search, social, retargeting, display, geofencing, and remarketing campaigns.
• Evaluate media performance monthly and provide strategic insights such as:
  • Spend reallocation
  • Updated keyword strategy
  • Audience refinements
  • Creative recommendations
• Ensure vendor performance aligns with contractual expectations, KPIs, and community needs.
• Maintain a strong understanding of lead quality indicators and downstream leasing metrics to advise on the true value of generated leads.

• Own the accuracy and ongoing integrity of GA4 and GTM across the portfolio.
• Validate tracking scripts, pixels, tags, and conversions are implemented correctly for all websites, ILS platforms, and paid media partners.
• Conduct periodic audits to ensure the health of the digital tracking ecosystem, including cross‑domain tracking, conversion attribution, and…