Senior Manager of Organic & AI Search

Requirements

• You’re a hands-on operator who sets strategy and then ships it
• You move quickly from plan to implementation, instrument your own measurement rather than relying on third parties, and you’re energized by owning an entire growth surface end to end
• A demonstrated SEO track record with measurable outcomes across technical, on-page, and off-page work – tied to real traffic and revenue, not just audits and recommendations
• Experience tracking and optimizing brand visibility inside LLMs and AI Overviews (AEO / AI search), with documented changes and results
• Hands‑on conversion and experimentation experience – A/B tests run on live traffic that produced measurable improvements
• Hands‑on proficiency with marketing data infrastructure, including GTM and GA4 setup, attribution configuration, and independent data analysis
• The ability to collaborate directly with engineers and content teams – specifying changes, reading code, and implementing changes yourself
• Active, applied use of AI tools in your daily work
• (Desirable) Experience marketing to developers or technical buyers (API‑first, developer‑tools, or infrastructure companies)
• (Desirable) The ability to implement your own changes (HTML / CSS / JS, templating, basic frontend)
• (Desirable) SQL proficiency and the ability to analyze your own data
• (Desirable) Strong editorial judgment for content that earns links and citations
• (Desirable) Experience building LLM‑visibility tracking from scratch
• (Desirable) Open‑source, community, or developer‑marketing growth experience
• (Desirable) Agency experience (big plus)

• We are looking for a Senior Manager, Organic Growth & AI Search to join Stream on our mission of elevating the quality of apps for billions of users globally
• This is a full‑time role based in our Boulder, Colorado office (hybrid – 3 days/week in the office expected)
• As Senior Manager, Organic Growth & AI Search, you’ll own Stream’s organic growth engine across search engines, AI assistants, and our website
• You’ll set the strategy for SEO, AI search (AEO), conversion (CRO), and the marketing data infrastructure used to measure them
• This is a hands‑on, individual‑contributor role that both sets organic growth strategy and executes it directly, working closely with the marketing, frontend, content, and Developer Relations (Dev Rel) teams
• Own technical SEO for our marketing website and developer docs – site architecture, crawlability, indexation, schema, structured data, page performance, and resolving technical issues as they surface
• Run on‑page optimization across the marketing site and docs: content structure, metadata, internal linking, and keyword targeting
• Build and execute an off‑page and authority program – link acquisition, digital PR, and partnerships – to strengthen domain authority
• Conduct keyword, competitor, and opportunity research to find and prioritize the highest‑value organic plays
• Partner with content and Dev Rel to turn editorial and technical content into rankings and qualified organic traffic
• Monitor organic performance in Google Search Console, Semrush, and analytics tools, and report on qualified traffic, rankings, and signups
• AI Search / Answer Engine Optimization (AEO)
• Build and maintain tracking for how and where Stream shows up across AI assistants and AI‑search surfaces – ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews
• Define the methodology and metrics for measuring AI‑search visibility, citation, and recommendation
• Optimize content and site structure to make Stream more likely to be cited and recommended by LLMs and AI‑search products
• Evaluate, select, and implement LLM‑visibility tooling – and build custom tracking where off‑the‑shelf tools fall short
• Watch emerging AI‑search behavior and adjust strategy as the discovery landscape shifts
• Partner with Dev Rel and content to make sure Stream is covered across the prompts that matter
• Conversion & Web Experience (CRO)
• Design, run, and analyze A/B and multivariate experiments on live traffic to improve conversion
• Find and fix friction in conversion funnels, including signup and SDK‑install flows
• Partner with frontend and content on website and dashboard UX/UI and…