Senior Manager, Content Creation – Technology & Intelligence

Position Summary

The newly formed Global Sales Operations & Effectiveness organization is leading the transformation of sales capabilities, positioning BD to become the strongest commercial organization in Med Tech. The Senior Manager, Content Creation – Technology & Intelligence reports to the Director of Global Sales Content Creation and co‑creates the strategy, design, and execution of learning experiences that enable sellers to leverage BD’s commercial technology ecosystem and data insights.

This role translates complex tools, systems, and analytics into actionable guidance embedded in the flow of work.

• Serve as the global subject matter expert on how sellers leverage technology and data‑driven insights to drive effective selling behaviors at scale.
• Architect and deliver end‑to‑end learning journeys that enable sellers to effectively use the commercial technology ecosystem (e.g., CRM, analytics, AI tools) across the full selling lifecycle.
• Establish global content standards and governance, ensuring consistency across regions and business units while enabling targeted local adaptation.
• Translate complex systems, tools, and data into simple, intuitive, field‑ready guidance embedded in the flow of work.
• Integrate sales methodology, commercial processes, and enabling technologies into practical experiences that drive adoption, usage, and real‑time decision making.
• Leverage modern modalities (AI‑enabled learning, simulations, interactive tools) to reinforce digital selling capabilities and system adoption.
• Act as the enterprise integrator across Global Sales Process, Commercial Technology, Sales Intelligence, HR, and Regional/BU Enablement teams, ensuring alignment and activation.
• Partner closely with Global Technology and Sales Intelligence teams to translate product capabilities and data insights into actionable seller behaviors and workflows.

• Translate enterprise instructional design standards into simple, actionable, system‑enabled guidance that drives application and adoption, not just awareness.
• Shift the organization from training completion metrics to technology adoption, usage, and performance outcomes.
• Define and track success metrics (e.g., tool adoption rates, active usage, pipeline quality, forecasting accuracy, deal velocity) and link learning directly to commercial performance.
• Identify adoption gaps and optimize enablement strategies to increase system utilization and reduce friction in the seller's workflow.
• Optimize the global learning ecosystem by streamlining content, eliminating redundancy, and simplifying how sellers engage with tools and insights.
• Continuously improve content based on usage data, field feedback, and evolving technology capabilities.
• Operate with a mindset of ownership, speed, and enterprise rigor, enabling rapid iteration and scalable impact.

• Build and sustain strong, trust‑based partnerships across Global Sales Process, Commercial Technology, Sales Intelligence, HR, and Regional/BU Enablement teams to ensure alignment on priorities, tools, and delivery.
• Act as a strategic advisor to sales, technology, and intelligence leadership, embedding tools and insights into daily selling execution, not standalone training.
• Drive enterprise‑wide adoption of commercial technology and data capabilities, ensuring tools are fully utilized and embedded in seller workflows.
• Lead cross‑functional alignment on how technology and insights support “what good looks like” in selling behaviors, creating consistency in execution across the organization.
• Partner with regional and BU leaders to balance global standardization with local relevance, ensuring solutions are both scalable and practical.
• Lead change management and adoption strategies for new tools and capabilities, proactively addressing resistance and accelerating uptake.
• Establish feedback loops with field teams to identify adoption barriers, usability issues, and opportunities for simplification.
• Influence senior stakeholders to prioritize technology and intelligence initiatives that drive…