Web Optimization Manager

About Checkr

Checkr is building the data platform to power safe and fair decisions. Over 140,000 companies and millions of people rely on Checkr for AI verification in the moments that matter most, such as getting a new job, a new place to live, a car ride, childcare, or even a date. Customers include Uber, Pennymac, Airbnb, Doordash, Amazon, and Anthropic.

We are seeking a creative and driven Web Optimization Manager to join our Growth Marketing team and drive Checkr’s website growth as an individual contributor. You will own the strategy and execution of our A/B testing roadmap, develop personalization experiences, and lead customer journey optimizations across multiple channels and programs (SEO, SEM, ABM, and more). You will build collaborative relationships with design, development, content, and product teams;

leverage creativity, market research, and data to define test strategy and shape website growth initiatives. A core focus is thinking holistically about the full buyer and customer journey to surface high‑performing content and strategically deploy it across the site to drive sustained, evergreen growth.

• Own the testing roadmap and drive website experimentation that improves conversion rates and measurably contributes to business growth.
• Use data to identify revenue‑driving content (customer stories, pricing, webinars) and deploy it strategically across key website touch‑points.
• Elevate website UX by partnering across teams to improve experiences for key audiences, including small business customers, enterprise customers, individuals, and partners.
• Optimize conversion paths, owning high‑intent landing pages, forms, and navigation flows to reduce friction at every step of the buyer’s journey.
• Grow traffic and conversion by creating engaging website content and experiences that align with marketing and business objectives.
• Partner cross‑functionally, aligning website tests and initiatives with broader business goals while shaping the overall experimentation strategy.
• Own measurement and reporting, building processes to track performance and key metrics and translating insights into growth recommendations.
• Drive multi‑product growth by leading experimentation across Checkr’s portfolio, designing and running tests that accelerate adoption and growth for newly launched products.

• 3+ years of relevant experience in website strategy, conversion rate optimization (CRO), or a similar role, with a proven track record of driving measurable growth through data‑driven strategies.
• Deep proficiency with web analytics and A/B testing platforms (VWO, Omni, or similar).
• Strong analytical and problem‑solving skills, with the ability to translate data into actionable insights and influence stakeholders effectively.
• Hands‑on experience with content management systems (Storyblok, Word Press, or similar).
• Strong working knowledge of digital marketing channels (SEO, SEM, ABM, and others).
• Experience with HTML and CSS is a plus.
• An A‑player mindset with a strong bias for action: you raise the bar, move with urgency, stay resilient through ambiguity, and take ownership to deliver meaningful outcomes.

We use geographic cost of labor as an input to develop ranges for our roles and as such, each location where we hire may have a different range. If this role is remote, we have listed the top to the bottom of the possible range, but we will specify the target range for an exact location when you are selected for a recruiting discussion.

For more information on our compensation philosophy, see our website.

On‑target Earnings or Base Salary range (Denver, CO): $103,000—$121,000 USD.

• A fast‑paced and collaborative environment
• Learning and development allowance
• Competitive cash and equity compensation, and opportunity for advancement
• 100% medical, dental, and vision coverage
• Up to $25K reimbursement for fertility, adoption, and parental planning services
• Flexible PTO policy
• Monthly wellness stipend

Checkr is committed to building the best product and company, which requires hiring talented and qualified individuals with a diverse set of perspectives and lived experiences. Checkr believes in hiring people of all backgrounds, including those whose histories are impacted by the justice system in accordance with local, state, and/or federal laws, including the San Francisco’s Fair Chance Ordinance.