Ad Operations; CTV - Senior Analyst, Strategic Account Management in Denver

Senior Analyst, Strategic Account Management (Ad Operations Specialist)

Denver, CO: $77,000 - $143,000/yr Irvine, CA: $84,000 - $156,000/yr

Position Summary:

The Senior Analyst, Strategic Account Management (Ad Operations Specialist) will play a critical role in driving monetization and operational excellence across Vizio on-platform supply. This individual will lead initiatives focused on supply partner management, yield optimization, and revenue growth, while ensuring seamless demand integrations across multiple ad technologies. Working cross functionally with external partners, Product and Operations, this role will be responsible for managing and optimizing supply side relationships, identifying opportunities to improve fill rates, CPMs, and overall performance.

The Senior Analyst will take ownership of performance analysis, troubleshooting, and continuous optimization of ad inventory to maximize monetization outcomes. This role requires a strategic and data driven mindset, with a deep understanding of the ad tech ecosystem. The ideal candidate is passionate about leveraging technology and process improvements to drive efficiency, scalability, and measurable business impact, while serving as a key contributor within the ad operations team.

What You'll Do:

• Drive inventory performance through deep data analysis across fill rate, CPM, win rate and bid density, translating insights into optimization strategies that improve overall revenue yield and efficiency.
• Own and optimize demand waterfall configuration, strategically prioritizing direct, PMP, and programmatic demand sources to maximize competition, reduce latency, and increase monetization performance.
• Partner cross-functionally with Operations and Product teams, as well as external demand partners to implement technical optimizations.
• Monitor, analyze, and report on campaign and inventory performance, building insights to identify revenue opportunities, supply constraints, and underperforming segments for targeted optimization.
• Serve as the primary Ad Operations technical point of contact, managing supply partner relationships.
• Apply strategic forecasting and yield optimization principles to align inventory allocation with business goals, continuously testing and refining demand pathways to drive incremental revenue growth.

About You:

• Robust experience in video advertising within a premium publisher, SSP, DSP, or ad serving platform; CTV experience required.
• Deep hands-on expertise with digital ad servers and the ad tech ecosystem, including supply side platforms and monetization strategies.
• Proven experience managing supply partners and driving optimization initiatives that improve revenue performance.
• Advanced proficiency in Excel and reporting/analytics platforms, with the ability to translate data into actionable insights.
• Strong analytical, project management, and process oriented mindset, with the ability to operate effectively in a fast paced environment.
• Entrepreneurial mindset with a focus on continuous improvement, scalability, and operational efficiency.
• Bachelor's degree or equivalent experience.

At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.

You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable. For information about PTO, see

Primary

Location:

35 Tesla, Irvine, CA , United States of America