Marketing Operations Manager

Job Description

Arrow Supply Chain is a leading provider of global supply chain solutions, helping businesses optimize and manage complex operations across industries. Our marketing team supports Arrow Global Supply Chain Solutions, Silicon Expert, and Converge—driving engagement, lead generation, and revenue growth through strategic marketing initiatives.

Marketing Operations Manager

We are seeking a highly skilled Marketing Operations Manager to own the governance, execution, and optimization of our marketing operations ecosystem. This role will be responsible for managing and advancing our marketing technology stack, with a primary focus on Hub Spot execution, process governance, and Salesforce integration
, while providing secondary support and guidance on Word Press
. This is a hands‑on role for someone who thrives in building scalable processes, ensuring data integrity, and operationalizing marketing strategies.

• Own and evolve marketing operations governance, including campaign structure, lifecycle stages, data standards, and process compliance across all brands.
• Establish scalable frameworks for campaign execution, lead management, and reporting consistency.
• Act as the central authority for marketing operations best practices, ensuring alignment across marketing, sales, and product teams.

• Serve as the primary platform owner for Hub Spot, including hands‑on configuration and execution of workflows, automation, and backend processes.
• Build, manage, and optimize lead nurturing workflows, scoring models, segmentation, and lifecycle automation.
• Ensure seamless integration and data flow between Hub Spot and Salesforce, including lead routing, attribution, and pipeline visibility.
• Troubleshoot and continuously improve system performance, automation logic, and data synchronization.
• Knowledge of attribution modeling.

• Administer and optimize the marketing technology stack, with Hub Spot as the core execution platform.
• Evaluate and implement tools, integrations, and AI‑driven solutions to enhance efficiency and scalability.
• Maintain system architecture and ensure all tools are aligned with business and reporting needs.

• Provide secondary support and guidance on Word Press, partnering with internal or external web teams.
• Ensure proper integration between Word Press and Hub Spot for forms, tracking, and lead capture.
• Contribute to conversations around website optimization, conversion paths, and UX from a marketing operations perspective (not primary developer or owner).

• Develop and maintain dashboards and reporting frameworks across Hub Spot and Salesforce.
• Ensure data accuracy, consistency, and integrity across all systems.
• Deliver actionable insights on campaign performance, funnel health, and ROI.

• Identify and implement opportunities to improve operational efficiency and campaign effectiveness.
• Enable marketing and sales teams through scalable processes, documentation, and training on tools and systems.
• Support cross-functional alignment to ensure seamless execution from campaign launch through revenue attribution.

• Partner with marketing leaders across Arrow Global Supply Chain Solutions, Silicon Expert, and Converge to translate business objectives into operational execution.
• Ensure consistent processes, measurement, and performance optimization across all brands.

• Bachelor’s degree in Marketing, Business, Information Systems, or related field.
• 7+ years of experience in marketing operations, marketing automation, or similar roles.
• Deep, hands‑on experience with Hub Spot (required), including workflows, automation, and system configuration.
• Experience managing Hub Spot–Salesforce integrations and understanding of CRM data structures and lead management processes.
• Solid working knowledge of Word Press, with the ability to support (but not lead) web initiatives.
• Knowledge of marketing compliance regulations (e.g., GDPR, CAN‑SPAM).
• Strong understanding of…