Digital Engagement Manager

Digital Engagement Manager

The Digital Engagement Manager leads the strategy, execution, and optimization of Well Power's digital presence and engagement ecosystem. This role oversees day-to-day operations of digital platforms while also managing a small team and cross-functional contributors to ensure consistent, high-quality communications aligned with organizational goals.

The Digital Engagement Manager develops and leads Well Power's digital and social media engagement strategy across platforms to grow visibility, brand alignment, and audience engagement. They evaluate and implement emerging digital tools, technologies, and trends to continuously improve reach and engagement. They supervise and provide leadership to two multimedia communication strategists responsible for managing the company's social media platforms and corporate website, ensuring consistent brand messaging, content quality, and timely updates.

They lead digital analytics strategy, including oversight of Google Analytics, Google Tag Manager, Google Ads, Sprout Social, and platform-native analytics. They provide advanced data interpretation, insights, dashboards, and trend reports for leadership, recommending actionable improvements and optimizations. They oversee the execution of social media and email marketing campaigns, including segmentation, testing, audience targeting, and performance analysis. They monitor KPIs across web, social media, CRM, and email to evaluate campaign performance and refine strategy.

They provide leadership in maintaining and improving the organization's Microsoft SharePoint environment, ensuring strong content organization, governance, and compliance. They collaborate with IT, Communications, and operations teams to support intranet development and user experience. They manage vendor relationships related to digital tools, software, and creative support. They oversee adherence to brand standards across digital channels. They perform other duties as assigned.

The requirements include a bachelor's degree in communications, marketing, digital media, or related field. They need 3-5 years of experience managing digital communication programs, including at least 2 years in a leadership, supervisory, or team-lead capacity. Proficiency in GA4/Google Analytics, Sprout Social, Google Tag Manager, Google Ads, CRM platforms, and analytics/reporting tools is required. Demonstrated experience developing digital strategy and analyzing cross-platform performance is necessary.

Familiarity with contemporary web design best practices and drag-and-drop webpage editors is also required.

This role may be fully remote. If office space is needed, the employee is expected to work on-site three days per week in a designated workspace. Candidates must be in the Denver Metro Area. This is a Monday through Friday, 8-5 PM role. May require occasional evening or weekend hours. Ability to sit, stand, bend, and reach; operate standard office equipment including phone, computer, copier, printer, and scanner.

Occasional lifting up to 50 pounds. Primarily office-based work. May require occasional evening or weekend hours.