Lead SEO – Local Search, AIEO

• Own the overarching Local SEO and AIEO strategy for traditional Map Packs and AI-driven search experiences such as Google AI Overviews and ChatGPT
• Mentor and provide technical direction to the SEO team
• Set priorities, review deliverables, and maintain high quality-control standards
• Develop and update agency SOPs for technical SEO, content architecture, entity optimization, and automated workflows
• Manage and troubleshoot Google Business Profiles at scale, including suspensions, reinstatements, and multi-location optimization
• Research and implement AI-powered tools for research, analysis, and content workflows
• Define KPIs connecting organic visibility and Google Business Profile engagement to client leads and revenue
• Lead strategy on key accounts, present performance data, and collaborate with Paid Search, Dev, and Content departments
• Help the digital marketing agency’s clients improve search visibility, leads, and revenue

• At least 4 years of hands‑on SEO experience with a focus on local/multi-location search (7+ years required for Director-level consideration)
• Must be based in North America and able to work North American time zones
• Deep knowledge of local ranking factors, including citations, NAP consistency, local link acquisition, and location page strategy
• Demonstrated understanding of generative search, structured data, and topical authority within the context of AI-search experiences
• Strong command of technical SEO, including audits, crawlability, schema implementation, and site architecture
• Experience managing SEO professionals or serving as the strategic lead across a diverse portfolio of clients
• Previous experience in an agency environment, specifically working with multi-location brands, home services, or medical clients
• Substantial experience with Google Search Console, GA4, Semrush/Ahrefs, Screaming Frog, and local-specific tools like Bright Local or Local Falcon
• Technical familiarity with Next.js frameworks
• Working knowledge of HTML, CSS, and Java Script
• Experience with Word Press builders like Elementor or Divi

Demonstrates expertise in Local SEO strategies, technical SEO, and AI-driven search experiences, with a strong focus on improving client search visibility and revenue. Proven ability to mentor teams, manage multi-location SEO efforts, and utilize advanced tools for performance analysis.

• Local SEO Strategy
• Technical SEO
• Google Business Profile Management
• AI-Powered Tools Implementation
• SEO Team Leadership

• Local Ranking Factors
• Citations
• NAP Consistency
• Schema Implementation
• SEO Audits
• Crawlability
• HTML
• CSS
• Java Script
• Next.js

• Mentoring
• Strategic Leadership
• Collaboration
• Quality Control

• Multi-Location Search
• Generative Search
• Topical Authority
• Agency Environment
• Home Services
• Medical Clients

• Google Search Console
• GA4
• Semrush
• Ahrefs
• Screaming Frog
• Bright Local
• Local Falcon
• Word Press
• Elementor
• Divi