Marketing Operations Manager

About Sign In App

At Sign In App, we're redefining how organisations manage access and visitor management. We believe security and great experiences should go hand in hand, helping organizations protect their people, simplify compliance, and create seamless workplaces.

Trusted by 30,000+ organizations worldwide, we're building the future of Access Intelligence - making every interaction safer, smarter, and more welcoming.

The Marketing Operations Manager runs campaign execution, keeps systems connected, and catches issues before they become problems. You’ll report to the VP of Sales Operations and live in the marketing tech stack every day, administering and maintaining the platforms that run our marketing engine, following established processes and priorities set by marketing ops leadership. You’ll spot the broken sync before anyone else and keep the systems performing end to end, so campaigns launch on time, leads route reliably, and reporting stays accurate.

You’ll also help direct an external agency that takes on a portion of day-to-day execution work. The agency supplements your workload, but the systems stay yours to run day to day.

This is a great opportunity for someone who loves being the person who keeps everything running, spots problems before they surface, and quietly makes the whole engine work.

You’ll also help direct an external agency that takes on a portion of day-to-day execution work. The agency supplements your workload, but the systems stay yours to run day to day.

This is a great opportunity for someone who loves being the person who keeps everything running, spots problems before they surface, and quietly makes the whole engine work.

• Administer and maintain the marketing tech stack day to day, spanning marketing automation (Hub Spot), CRM and sync (Salesforce), web analytics and tag management (GA4, GTM), and intent/ABM platforms, following established platform standards and escalating tool gaps or redundancies to marketing ops leadership
• Build and maintain automated nurture and email drip campaigns per established playbooks; monitor lead scoring and routing rules, troubleshoot flow issues, resolve sync errors, and ensure qualified prospects pass to sales cleanly
• Build and maintain real-time dashboards and reporting across campaigns, channels, and email performance, giving the team visibility into what's working
• Build, test, and deploy multi-touch automated campaigns in Hub Spot across email, nurtures, webinars, events, and web, including landing pages, email sequences, form-fill actions, workflows, UTM tagging, and QA
• Build forms and manage list segmentation per established data capture standards and targeting criteria; flag opportunities to improve conversion or data quality to marketing ops leadership
• Support integrations across the marketing and revenue tech stack, and troubleshoot integration issues as they arise
• Maintain documentation for intake, prioritization, and QA of marketing requests
• Monitor and audit system, workflow, and integration health on a regular cadence, including legacy systems, and flag hygiene issues for cleanup
• Maintain data governance and database hygiene per established standards — field consistency, lifecycle stage accuracy, lead source rules, deduplication — and elevate policy-level issues to leadership
• Execute marketing compliance processes (GDPR/CCPA) established by legal/compliance leadership, including consent tracking, suppression list management, and send governance
• Partner with sales to troubleshoot lead and campaign questions and keep the two teams aligned

• B2B SaaS experience (required)
• 3-5 years hands-on in marketing operations as an administrator, ideally in a multi-product or fast-scaling organization
• Hands-on experience administering marketing automation (Hub Spot strongly preferred, certifications a plus), CRM and sync (Salesforce), web analytics and tag management (GA4, GTM), and exposure to an intent/ABM platform such as 6sense
• Experience supporting system integrations, migrations, or consolidations under senior guidance
• Experience building automated workflows, branching logic, and…