Business Systems Analyst - Digital Analytics & MarTech

Overview

Placement Type:

Temporary

Salary:

$ Hourly

Start Date:

Sep 23, 2026

Step into a pivotal role with a leading financial services firm that is actively shaping the future of digital finance! This is an unparalleled opportunity to contribute to a multi-year digital transformation, directly influencing the modernization of public web ecosystems, content platforms, and client experiences. Your work will have a tangible impact on how millions interact with essential financial services, driving innovation and enhancing user journeys by ensuring accurate performance measurement and clear, actionable insights.

We are seeking a highly motivated professional to serve as a critical bridge, connecting business stakeholders, marketing teams, technology partners, analytics teams, and platform owners. In this impactful position, you will be instrumental in driving the definition and delivery of business and system requirements for digital analytics, encompassing tagging, data, measurement, reporting, and tracking. You will be key to ensuring the infrastructure, processes, and governance needed for accurate performance measurement and reporting are defined, documented, prioritized, and implemented as part of strategic digital initiatives.

• Partner with business stakeholders, site owners, product teams, architects, developers, analytics SMEs, and platform owners to define, document, and manage business and system requirements.
• Translate business objectives, measurement needs, and reporting requirements into actionable epics, features, user stories, and acceptance criteria.
• Facilitate requirements-gathering workshops and working sessions across multiple disciplines.
• Identify dependencies, risks, assumptions, gaps, and impacts across work streams.
• Maintain requirements traceability from business objectives through implementation and reporting.
• Lead the documentation and coordination of analytics, tagging, tracking, measurement, and data-layer requirements across digital initiatives.
• Partner with Analytics, Mar Tech, Tealium, Adobe Analytics, development teams, and other stakeholders to define tracking strategies and implementation requirements.
• Create and maintain tagging specifications, tracking matrices, data dictionaries, measurement plans, and governance documentation.
• Ensure business goals, conversion metrics, client journeys, and reporting needs are accurately represented in technical requirements.
• Validate that tracking requirements are incorporated into development plans, testing activities, and production-readiness reviews.
• Help establish scalable processes for performance measurement, reporting, governance, and end-to-end traceability.
• Work closely with Delivery Leads, Product Managers, Technical Project Managers, Scrum teams, and Engineering partners throughout the development lifecycle.
• Support backlog refinement, prioritization, sprint planning, and requirements clarification.
• Collaborate with QA and UAT teams to ensure requirements are testable and measurable.
• Assist with defect triage, issue resolution, and change-management activities.
• Support release readiness and implementation planning.
• Serve as a liaison among Marketing, Content, Product, Technology, Analytics, Compliance, and other subject-matter experts.
• Facilitate discussions that align business objectives, technical feasibility, and measurement requirements.
• Communicate project status, requirement changes, risks, dependencies, and recommendations to leadership and delivery teams.

• 5+ years of Business Systems Analysis, Product Analysis, Digital Product Delivery, or related experience.
• Demonstrated experience writing:
  • Business requirements documents
  • Functional requirements
  • Epics, features, and user stories
  • Acceptance…