Director of Digital Marketing - Acquisition

Director of Digital Marketing - Paid Acquisition

Ria opens ways for a better everyday life.With a presence in nearly 200 countries and territories and more than 600,000locations worldwide, we’re committed to helping millions of people send money home to their loved ones around the world, knowing that our customers deserve much more than just a fair price: they deserve empathy, hope, and ultimately respect.

We’re Ria Money Transfer.A subsidiary of Euronet Worldwide, Inc. (NASDAQ: EEFT), Ria is a leading expert in cross-border payments that delivers innovative financial services, including fast, secure, and affordable global money transfers. With the world’s largest cross-border real-time money movement network, Ria moves money where it matters. Bridging the gap between digital and physical spaces, Ria’s omnichannel products and services provide unprecedented consumer choice, including real-time payments, mobile wallets, currency exchange, home delivery, and cardless ATM payouts.

Ria’s global infrastructure, powered by the Dandelionreal-time, cross-border payments network, facilitates financial access to customers, agents and partners alike, by creating new market opportunities and promoting economic growth around the world.

DESCRIPTION

We are seeking a Director, Paid Acquisition to own and lead Ria Money Transfer's entire paid media function across the Americas. Ria is a global remittance company moving family money across borders — a high-frequency, low-average-value transaction model where unit economics, payback, and corridor-level efficiency decide whether growth is profitable. This role sets the paid acquisition vision, leads the team that executes it, and is accountable for acquiring new customers at the efficiency the business requires.

You will own strategy and execution across paid search, paid social, app-install, programmatic, and emerging channels; manage a multi-million-dollar budget end to end; and lead a team of channel managers and analysts. You will obsess over unit economics and payback windows, bring advanced rigor on attribution and incrementality, and reconcile platform-reported performance against operational truth. The ideal candidate is a seasoned performance leader who has scaled paid acquisition for a consumer app at scale — ideally in remittances, payments, or another high-frequency fintech — and who can lead both the numbers and the people.

RESPONSIBILITIES

• Set and own the AMER paid acquisition vision — strategy and execution across paid search, paid social, app-install (Apple Search Ads, Google App Campaigns), Tik Tok, programmatic/CTV, and emerging channels.
• Build a world-class acquisition engine that delivers growth with precision — obsessing over unit economics, efficiency, and payback windows.
• Lead digital strategy for product launches, corridor/geographic expansions, and seasonal spikes (paydays, Mother's Day, Christmas, Lunar New Year, Ramadan/Eid).

Budget & Channel Ownership

• Own end-to-end budget management — pacing, forecasting, and reallocation of a multi-million-dollar budget across markets, channels, and segments.
• Own relationships with key platforms (Google, Meta, Apple, Tik Tok) and manage agency partners where used.
• Drive a high-velocity, structured test-and-learn culture across channels and creative.

Measurement & Remittance Economics

• Apply advanced attribution, incrementality testing, and media mix modeling to inform capital allocation.
• Own mobile measurement and attribution across self-attributing ad networks via a mobile measurement partner (MMP).
• Own corridor-level CAC (send-country x receive-country), not just blended CAC, and reconcile platform-reported CAC against operational truth.
• Manage to multi-transaction LTV and payback — not…