Digital Marketing Specialist AE

Responsibilities

• Develop and execute digital marketing strategies and campaigns across relevant online channels
• Manage and optimize campaigns across Google Ads, Meta Ads, and Linked In
• Conduct keyword research, audience research, and competitive analysis
• Create, coordinate, and optimize digital content for websites, social media, email, and advertising
• Monitor campaign performance, budgets, conversions, and traffic
• Analyze marketing data and generate performance reports and actionable insights
• Conduct A/B testing of ads, landing pages, and messaging
• Optimize campaigns to improve ROI, conversion rates, and engagement
• Support SEO initiatives and email marketing campaigns
• Track website traffic and user behavior using Google Analytics
• Maintain accurate campaign documentation, calendars, and budgets

• Previous experience as a Digital Marketing Specialist, Coordinator, or Performance Marketing Specialist
• Hands-on experience managing digital marketing campaigns
• Experience with paid advertising platforms and campaign optimization
• Experience analyzing digital marketing performance and preparing reports
• Familiarity with SEO, content marketing, social media, and email marketing
• Experience using analytics and reporting tools
• Understanding of digital marketing funnels, lead generation, and conversion optimization
• Strong analytical and problem-solving abilities
• Ability to manage multiple projects and meet deadlines
• Reliable internet connection and a suitable setup for remote work
• English proficiency

Simera applies a unique Simera Professional Key (SPK) to help candidates connect with employers and secure the right match.