Director of Marketing and Sales; Head of Growth

Overview

Title: Director of Marketing & Sales (Head of Growth)

Company: RESTOR Medical Spa

Comp: 130,000 to 140,000 base plus performance bonus tied to recurring revenue growth at target CAC.

You are a go-getter, and an experienced manager and leader, with 3 to 7 years leading growth for a multi-location, high-ticket local service business (medspa, elective healthcare, dental, premium fitness, etc). You have experience in owning both paid acquisition (with agencies or internal buyers)
and an inside sales or setter team. Additionally you are comfortable in ad paid ad accounts, CRMs, and call recordings.

Overall you are a player-coach who can both design systems and run them on the floor. You are numbers driven and focused on performance.

RESTOR Medical Spa is a physician-led, luxury medical aesthetics and wellness group serving affluent, design-conscious women ages 35 to 60 across multiple Colorado locations. We combine medical rigor with a high-end experience to deliver injectables, laser treatments, hormone optimization, and memberships that make aging optional for our clients.

We are hiring a Director of Marketing & Sales to own one thing:

Generate leads, and them into happy, recurring members at a predictable CAC.

This is a combined marketing and inside sales leadership role. You will:

• Own the strategy and execution of demand generation (with agencies and internal resources), and
• Build and manage the inside sales & lead nurture team (setters and Patient Care Coordinators, Partnership Manager) that turns those leads into paid virtual consults, treatment plans, and memberships.

You are accountable for the entire funnel from lead → consult → plan → membership across all RESTOR locations.

Own demand generation

• Set lead, consult, and membership targets by location and channel.
• Manage the paid media agency for Google and Meta with clear CAC and volume targets.
• Create simple offers, creative briefs, and campaigns aligned with our avatar and memberships.
• Oversee basic lifecycle marketing (email/SMS nurture) so every new lead is systematically followed up until they book or churn.

• Build and manage the inside sales and lead nurture engine across all locations.
• Directly manage lead setters and Patient Care Coordinators.
• Run daily huddles and weekly call reviews; coach to scripts and objection handling.
• Design and enforce lead follow‑up cadences that maximize speed‑to‑lead, show rate, and lead‑to‑sale.
• Implement lead scoring and routing so our best leads speak with our best closers.
• Recruit, train, and develop setters and PCCs and build a culture of accountability and continuous improvement.

• Own funnel reporting across Liine, Active Campaign, and Zenoti.
• Report weekly on: leads, CPL, CP‑consult, CP‑member, contact rate, show rate, close rate, and new Membership Draft MRR.

• Significant increase in Membership Draft MRR at or below target CAC.
• Higher lead-to-membership conversion across organic and paid leads.
• A documented, repeatable sales and nurture process that does not rely on the founder.
• Dependable lead funnel from paid as well as organic traffic.
• Clear, trusted reporting for paid media performance and funnel health.

Submit your resume plus short written answers to these prompts:

• Describe a time you owned the entire funnel from paid ad to closed deal. What business, what volume, and what were the before and after numbers.
• In your last role, what were your weekly KPIs and targets.
• What is one change you made that materially improved lead-to-sale conversion.
• Describe the last time you selected and managed a paid media agency. What was the monthly budget, CAC targets, and what changed under your leadership.
• How did you decide whether to keep or fire a paid agency? What specific metrics and time frames did you use?