General Manager

Do Stuff  
• General Manager of Do303

Location:

Denver | Full-Time

DoStuff is seeking a highly motivated, sales-driven General Manager to lead Do303 by building relationships, increasing sales, and growing our audience. Your core responsibility is to drive revenue by selling advertising and partnerships, building long-term client relationships, and ensuring Do303 hits ambitious revenue targets. You will also oversee audience growth, cultural relevance, and local team management.

The ideal candidate is both a proactive salesperson and a strategic operator
—someone who can identify new business opportunities, close deals, and build a strong pipeline, while also ensuring that Do303 remains a vital part of each city’s cultural fabric. You’ll be the face of Do303, attending events, building key relationships, and staying ahead of trends to create opportunities for both advertisers and the audience.

This is a full-time position based in Denver, offering a total annual compensation package of $80,000 - $110,000, depending on experience.

As General Manager, you’ll own the growth and success of Do303, with responsibilities spanning four key areas:

Goal: Build long-term partnerships and drive revenue growth while enhancing the Do303 product.

Currently, the top priority is driving revenue. This is accomplished through:

• Direct Sales Leadership: Maintain and grow your own book of advertising business by identifying new partners, cultivating relationships, and closing deals.
• Compelling Product & Audience Development: Ensure Do303 offers a standout product and audience that enable HQ teams to attract and retain national partners. Ensure DoStuff sold multi-city deals are executed successfully in both cities.
• DoMORE Inventory Expansion: Build and manage a robust inventory of DoMORE inventory offerings, creating new opportunities for growth and engagement.
• Innovative Membership Growth Strategies: Drive DoMORE membership growth through creative initiatives beyond paid social, leveraging organic reach, partnerships, and community engagement.

Goal: Establish Do303 as the most culturally relevant voice in their city.

• Develop/maintain an authentic brand voice that resonates with culturally influential audiences and aligns with advertising goals.
• Lead the strategy for audience growth across all channels (site, email, social media, and beyond).
• Build meaningful partnerships with local taste makers, venues, and promoters to deepen Do303’s community connections.
• Develop/maintain Do303’s presence and relevance through real world events to grow our reputation, audience, and DoMORE membership base.

Goal: Curate and promote the most comprehensive, culturally relevant guide to Do303’s best events, integrating DoMORE membership offerings to enhance audience engagement and exclusive access.

• Content Strategy Leadership: Develop and implement a forward-thinking content strategy that positions Do303 as the definitive source for the city’s event scene. Ensure all content is accurate, timely, and reflects the city’s vibrant culture.
• Team Oversight: Manage the Content Manager, interns, and additional staff, providing guidance to maintain a robust editorial calendar and a cohesive editorial voice.
• Content Innovation: Identify opportunities to expand content offerings, including exclusive guides, event partnerships, and curated experiences that resonate with the audience and enhance user engagement.
• Data-Driven Optimization: Utilize analytics and KPI reports to assess content performance, identifying trends and areas for improvement to maximize audience growth and retention.
• Collaborative Efforts: Ensure content aligns with advertising goals and contributes to revenue growth.

Goal: Build an efficient, high-performing business while cultivating a collaborative and positive team environment.

• Strategy: Achieve ambitious yet realistic audience and revenue targets in line with DoStuff’s overall vision, ensuring all efforts are aligned with growth objectives.
• Performance Metrics: Analyze key performance indicators across revenue, audience, and operations to guide strategic…