Director, Mobile Tour Operations + Production; Denver, Chicago

Motive is a dynamic agency and creative collective operating at the speed of culture. We’re a collective of deep thinkers, creative makers, cultural connoisseurs, and executional aces. We create meaningful engagements between brands and their audiences, cultivating relationships that drive tangible results for our clients. And we do it with sharp strategy and powerful creative executed across all the media and touch-points key to our targets’ lives.

As pioneers in the area of content, digital engagement, and innovative experiential programs, and award winners for work in TV, event, digital and social, Motive has created a culture where every individual is given an opportunity to stretch and flex their creative and executional muscles daily. We are a team of hard-working, fast-moving, energetic, passionate, driven, straight-talking creative thinkers. We like being challenged and we love the collaboration necessary to overcome the challenges and succeed.

If this sounds like a place you would thrive, let’s see if we can make something happen.

Location: Denver, Chicago or New York City

Motive is looking for a Director, Experiential Mobile Tour Operations & Production to lead and scale our national marketing and brand mobile and sampling tour practice. This is a senior role for someone who blends creative problem-solving, technical production expertise, and operational excellence—someone who can architect the vision, steer the logistics, and oversee the execution of high-impact touring programs across the country.

If you live at the intersection of strategy, engineering, fabrication, operations, and experiential storytelling , this is your playground.

• Define and drive the long-term vision, growth strategy, and SOPs for Motive’s Experiential Mobile Tour department.

• Oversee the design, engineering, and fabrication of custom experiential mobile touring assets—from trailers and up-fitted vehicles to pop-up structures—ensuring compliance with all technical and regulatory standards.

• Build complex national routing plans that consider demographics, drive times, event calendars, permitting, and on-the-ground logistics.

• Manage specialized vendors and oversee maintenance, storage, and lifecycle planning for dedicated tour assets.

• Lead on-site execution across mobile programs, including install, show flow, event operations, and strike.

• Plan and manage site services, power, safety considerations, and operational needs unique to mobile environments.

• Oversee staffing for tours—hiring, training, and managing Tour Managers, CDL Drivers, and field staff.

• Partner closely with Account, Creative, and Finance teams from kickoff through reconciliation.

• Work with Creative to scout locations, shape space plans, and value-engineer concepts without compromising vision.

• Lead scoping for mobile programs, translating strategic direction into tactical plans and detailed estimates.

• Manage budget development, approvals, and day-to-day financial oversight for six- and seven-figure programs.

• Track expenditures in real time, forecast accurately, and ensure timely, precise reconciliation.

• Maintain profitability while advocating for smart solutions and high production value.

• Mentor production coordinators and associate producers, serving as a subject-matter authority in mobile tour best practices.

• Foster a collaborative, solutions-focused, high-standards culture within the Brand Experience team.

• Contribute to pitches, brainstorms, and broader agency initiatives.

• You are the subject-matter expert that Account, Creative, Finance, and production peers turn to first.

• Your tours run smoothly, safely, and efficiently—from pre-production through reconciliation.

• You elevate experiential concepts by grounding them in technical feasibility and engineering excellence.

• You lead vendors confidently and manage high-stakes relationships with clarity and authority.

• Your mentorship strengthens the team and creates future leaders in the…