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State Manager

Job in Denver, Denver County, Colorado, 80285, USA
Listing for: Brown-Forman Corporation
Full Time position
Listed on 2026-09-20
Job specializations:
  • Management
    Area Manager, General Management, Operations Management
  • Sales
    Area Manager, Operations Management
Salary/Wage Range or Industry Benchmark: 129800 - 145200 USD Yearly USD 129800.00 145200.00 YEAR
Job Description & How to Apply Below
** Meaningful Work From Day One
** Join our team at Brown-Forman to play a key role in driving success and leading strategic growth across Colorado. In this role, you will guide a talented team, develop and manage brand sales and marketing plans, and oversee distributor relationships to achieve key objectives.
** What You Can Expect*
* ** Leadership*
* ● Serve as coach and leader to the team, ensuring they progress in their roles, preparing them for future opportunities.  
● Monitor business performance.  
● Ensure the local team remains clear on objectives and prioritization of those objectives.
** Planning & Analysis*
* ● Manage and build brand sales/marketing plans and budgets to meet or exceed the net sales targets developed and approved by General Manager and Region Director.  
● Leads strategic business decisions within the state of Colorado.  
● With the support of the General Manager, Operations and Finance team; build and communicate the brand commercial plans to Distributor Leadership - agree on objectives, targets, priorities and budgets.  
● Lead pricing strategies. Must be able to plan based on long term outlook.  
● Analyze and plan full channel business, chain and independent accounts for the state of Colorado.  
● Lead evaluation and adjustment to plans based on performance and success in the market.  
● Monitor and communicate competitive, consumer and pricing activity and make changes or recommendations to General Manager, Finance Manager and Marketing Manager.  
● Leads the review meetings with distributors.
** Distributor & Agency Management*
* ● Serves as the primary contact with distributor leadership.  
● Collaborates with distributor General Sales Managers & Managing Directors for oversight of business management and execution.  
● Responsible for the execution of all assigned state commercial and chain plans with the distributor team, and holding them accountable to agreed upon targets/goals.  
● Monitors and measure performance of all distributor activities that affect Brown Forman brands.  
● Reconciliation and consistent management of assigned state distributor investment, brand spending and brand activity support.
** What You Bring to the Table*
* ● Seasoned sales professional with a minimum of 5 years of experience in the beverage alcohol industry with demonstrated success meeting key metrics.  
● Demonstrated ability to build relationships and maintain effective working relationships with distributors and accounts and all internal stakeholders.  
● Excellent manager and developer of people: demonstrated commitment to providing regular, constructive feedback to business partners; demonstrated coaching ability; ability to objectively assess both skills and potential.  
● Demonstrated knowledge of on- and off-premise business and three-tier distribution system  
● Team leader:
Able to build and sustain effective, results-producing teams, within the state, across business functions, and with business partners.  
● Action-oriented:
Responds in a timely and effective manner to business issues and opportunities.  
● Highly organized: capable of meeting multiple deadlines and juggling multiple projects.  
● Literate with word processing programs (such as Word), spreadsheet programs (such as Excel), and presentation programs (such as PowerPoint).  
● Must be able and willing to travel (by air and car) up to 30% of the time.  
● Must be able to lift up to 30 pounds.  
● Must be able to work weekends and nights as needed to perform responsibilities of the job including brand activations and marketing initiatives.  
● Must have a valid driver’s license.
** Pay
* * The pay range for this role is $118,000–$132,000 plus a 10% Cost of Labor Allowance bringing the range of pay to $129,800 - $145,200…
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