Email & SMS Marketing Specialist

Position

Email & SMS Marketing Specialist

About ACE Scholarships

ACE is a 501(c)(3) non-profit, founded in 2000 in Denver, Colorado, to provide low-income children with equal access to quality K-12 private schools through partial scholarship support. Over the past 25+ years, ACE has delivered more than 140,000 scholarships worth over $390 million. This school year, ACE is serving approximately 16,000+ children in Arkansas, Colorado, Delaware, Hawaii, Kansas, Louisiana, Mississippi, Missouri, Montana, New Mexico, Texas, Utah, and Wyoming, and is actively pursuing other expansion opportunities with the support of a national funding partners.

ACE is actively preparing for the Federal School Choice Tax Credit Program which comes into effect January 2027, which will open the floodgates of school choice for hundreds of thousands of students across the country. For more information visit the ACE website scholarships.org.

Our Mission is to advance K-12 educational freedom, with a focus on securing financial support for families so they may access the quality education of their choice.

Our Values:

ACE Founding Principles: Our founding principles are the foundation of ACE and our North Star. We honor ACE’s founders by remaining committed to these principles, and we passionately advocate for the Mission and Vision these principles support.

Accountability: We embrace personal responsibility by taking ownership of our work and focusing on results. We expect both to give and to receive honest feedback.

Innovation: We know ideas matter. We prefer the risks and rewards the come with creativity, to the certainty that attends stagnation.

Adaptability: We position ourselves to take advantage of opportunities, embracing strategic and operational change when it makes our work more impactful.

Optimism: We believe our best days are ahead, and we embrace a forward-thinking mindset. We will make mistakes, but we will remain cheerful in the face of adversity and give people the benefit of the doubt.

Kindness: We value everyone on our team, respect differences and trust one another. This requires courage and strength, as it involves celebrating and giving our undivided attention to others.

Our Founding Principles:

Position Overview
ACE Scholarships seeks a strategic, creative, and mission-aligned Email & SMS Marketing Specialist to lead and optimize our multi-channel messaging efforts using Active Campaign as the primary platform. With prior experience managing email (and SMS) strategies in a fast-paced, mission-driven environment. You will oversee donor stewardship, family/applicant engagement, impact storytelling, and fundraising appeals. This role will manage the full lifecycle of email and SMS campaigns, drive higher engagement and conversions, ensure compliance, and integrate messaging to support our organizational goals in the education-reform space.

Primary Job Responsibilities

Email Marketing

• Develop and execute integrated email and SMS marketing strategies across stakeholder audiences (donors, families, scholarship applicants, schools) and donor/funder life cycles (acquisition, cultivation, retention, major gifts, recurring support)
• Write compelling, on-brand copy for emails and SMS messages, including strong subject lines, short-form text content, calls-to-action, and personalized messaging that inspires action (donations, applications, event RSVPs, shares)
• Manage audience segmentation in Active Campaign. Build and maintain clean lists, segment by criteria (e.g., giving history, geography, engagement level, application status), ensure list hygiene, grow subscribers ethically, and comply with CAN-SPAM, TCPA, GDPR, A2P 10
  
  DLC, and other regulations
• Design, build, test, and deploy campaigns using Active Campaign. Create responsive templates, set up automations/workflows (welcome series, donation thank-yous, impact updates, year-end appeals, urgent fundraising pushes), implement A/B testing,…