Smartwool​/Visual Merchandising Coordinator

Overview

At icebreaker and Smartwool, we are two unique brands that embody the same spirit of belonging, adventure, sustainability, and outdoor exploration. We create products made for people who enjoy nature and want to go far and feel good, while keeping our planet and product impact in mind.

• Drive branded visual merchandising executions across the AMER region for both Smartwool and icebreaker.
• Support the development and regional localization of global visual merchandising strategies for retail, wholesale, and other branded environments such as trade shows, pop‑ups, and events.
• Translate product strategies and campaign concepts into visual guidelines, floor‑sets, and merchandising tools for stores and partners.
• Assist in seasonal floor‑set planning, showroom/tradeshow setups, and miscellaneous branded environments.
• Coordinate rollout of visual updates, ensuring alignment with brand campaigns and go‑to‑market timelines.
• Lead the design, development, and rollout of window displays, in‑store graphics, signage, and seasonal visual merchandising directives.
• Create and maintain visual merchandising guidelines, playbooks, and planograms for retail and wholesale stores.
• Coach and train store teams on visual merchandising standards and best practices.
• Support store openings, relocations, and updates to ensure operational excellence and brand alignment.
• Conduct store audits, gather feedback, track compliance with visual standards, and report on findings.
• Design, develop, and produce regional fixtures, POS displays, and graphic signage in partnership with the Wholesale Marketing Manager.
• Optimize product placement, storytelling, and consumer engagement at points of sale.
• Collaborate cross‑functionally with Marketing, Merchandising, Creative, Sales, and Retail teams to deliver visual assets, timelines, and deliverables.
• Manage timelines, calendars, and deliverables for visual merchandising projects and seasonal launches.
• Track samples, fixtures, and visual asset inventory, and coordinate vendor logistics.

• Bachelor’s degree in Visual Merchandising, Marketing, or related field (preferred).
• 2+ years of professional experience in visual merchandising within retail and/or wholesale environments.
• Strong ability to design, develop, and execute visual merchandising strategies, including principles, planograms, and floor‑sets using IWD or similar platforms.
• Proficiency in Microsoft Office (Excel, PowerPoint, Outlook) and Adobe Creative Suite (Illustrator, InDesign, Photoshop).
• Experience creating images and videos, preferably with AI tools (preferred).
• Solid understanding of retail dynamics and the consumer shopping experience across retail, wholesale, and trade shows.
• Strong eye for design, color, spatial merchandising, and ability to balance creativity with commercial impact.
• Excellent verbal and written communication skills and strong collaboration with cross‑functional teams.
• High level of adaptability, resourcefulness, ownership, and problem‑solving ability.
• Will travel up to 30% of the time, including occasional weekend or off‑business‑hour events.
• Passion for the outdoors and alignment with brand values.

• Annual base salary: $57,888.00 – $72,360.00 USD.
• Eligible for an annual incentive plan, sales incentive, or commission potential.
• Benefits include medical, dental, vision, retirement, and other standard VF Corporation benefit programs.
• Additional details will be provided during the hiring process.

At VF, we value a diverse, inclusive workforce and provide equal employment opportunity for all applicants and employees. All qualified applicants will be considered without regard to race, color, sex, gender identity, gender expression, religion, age, national origin, citizenship, disability, family care status, marital status, domestic partner status, sexual orientation, genetic information, veteran status, or any other protected category. If you require accommodations during the application process, please contact us at  VF will provide reasonable accommodations to the extent required by applicable law.

Pursuant to all applicable local Fair Chance Ordinance requirements, VF will consider qualified applicants with arrest and conviction records. VF ensures accessibility and compliance with ADA, AODA, and WCAG 2.1 Level AA standards.