Retail Business Manager

DESCRIPTION

The Retail Business Manager plays a key role in shaping exceptional in-store experiences across an assigned market. In this role, you will represent Acosta and our clients by leading the execution of retail store coverage, set coverage initiatives, and special project work. You’ll manage retail conditions, champion client priorities, and ensure that every store within your territory delivers the highest standards of execution.

By partnering with Business Managers, Sales Managers, and our clients, you’ll bring strategic objectives to life—driving superior in-store results, strengthening brand presence, and elevating performance across all assigned territories.

• Own retail execution across your market —plan and manage store/set/special‑project coverage that represents our clients brilliantly and delivers superior in‑store results.
• Lead shopper marketing & connected commerce measurement —build and run the analytics strategy using our proprietary frameworks to quantify impact across channels and influence future plans.
• Turn complex data into action —synthesize sell‑through results, coverage analytics, and survey insights into clear narratives and recommendations leadership and clients can act on.
• Deliver the Sales Fundamentals (DSMP) —drive Distribution, Shelving, Merchandising, and Pricing against agreed retail priorities to unlock growth.
• Champion client objectives —ensure the retail selling organization is aligned to client goals, standards, and activation timelines.
• Be the communication hub —proactively engage clients/principals and keep internal partners informed with timely updates, wins, risks, and course‑corrections.
• Collaborate cross‑functionally —partner with Business Managers plus Marketing, Sales Technology, and other multi‑function teams to translate customer needs and future plans into retail execution.
• Leverage technology to measure what matters —use RW3 and related tools to communicate priorities, analyze coverage, and maintain a tight feedback/measurement loop.
• Request, analyze, and improve —pull retail‑conditions data (RW3, surveys, audits) to diagnose opportunities, then pilot and scale improvements to in‑store presence.
• Raise the bar on every assignment —tackle special projects and ad‑hoc initiatives that accelerate client results and sharpen our playbooks.

• Bachelor’s degree or equivalent combination of education and relevant experience.
• Prior experience in food brokerage, retail operations, or set/execution work is required.
• Supervisory or team‑lead experience with the ability to coach, direct, and motivate others.
• Strong interpersonal, organizational, and sales skills , with a proven ability to influence and build relationships.
• Clear, professional communication skills with comfort engaging cross‑functional teams, clients, and retailer partners.
• Ability to use essential tools and equipment for retail execution (e.g., calculators, communication devices, simple hand tools, case cutters, pallet jacks).

Acosta is a part of Acosta Group – a collective of the industry’s most trusted retail, marketing and food service agencies reimagining the way people connect with brands at every point in their shopping journey.

Specializing in retail sales services, digital strategy, and business intelligence, Acosta empowers brands to thrive in the world of omnichannel shopping. Our sales and digital teams build lasting relationships, ensuring our client brands get the space they deserve in stores and outperform the competition online, while our merch reps make brands shine in retail locations across the world.

But it’s not just about what we do – it’s about who we are. With a team of over 20,000 associates, we’re a community of forward-thinking, value-driven professionals committed to an unmatched level of trust and transparency in the industry. And, we understand the importance of work‑life balance, which is why many of our field roles provide our associates with flexible scheduling options.

Join us and be a part of a team that values growth and making a real impact for our clients, retail partners and their customers.

Acosta Group is an…