Director of Sales

Reports to:
General Manager, the position is exempt.

Accepting application through March 4th, 2026, or until filled

Hotelsdonedifferently. It is not just a slogan; it is who we are in everything we do. We believe in the power of People, Place, and Character; ensuring our properties are a place where individuals are valued and celebrated as a tribute to the neighborhoods and the people of the communities in which we operate; elevating our associates’ pride in who they are, where they live and who we serve.

A littlebitrebel, a little bit refined, The Populus is smart and sophisticated, charming, and confident, and always down for shaking up the status quo. Consistently moving the needle on what a social club can be, Populus thrives on the counterculture spirit, constantly challenging what it means to gather and engage while connecting guests to each other and what inspires them. Populus believes the more interested you are, the more interesting you are!

Since its founding, Aparium has grown into a new kind of hotel brand, one that ventures off the beaten path, both geographically and philosophically. It is a sophisticated hotel brand known for its singular ability to combine the business acumen of large hospitality companies with the charm of boutique hotels. At Populus, the ideals of Opportunity, Equity, and Inclusion (OEI) for our members are at the forefront of the community and the environment we will create.

This sales leadership role requires the tenacity to build and support an efficient and productive sales + catering team; it is not for the faint of heart.

If you are known to have grit that is associated with an entrepreneurial spirit, then we invite you to your next career opportunity.

You understand how a successful sales department should be built for success; you have a trainer's mindset and can develop and guide any team through all sales process phases. You gain deep satisfaction from creating and implementing systems, processes, tools, and sales strategies that help teams succeed for years to come.

You are passionate about sales, catering, collaboration, and communication with the ability to think creatively and strategically to identify and close on revenue opportunities. You are a talented and highly effective sales leader that enjoys the solidarity of a team and knows that everyone plays an important role, no matter their title. When one of the members of the team goes down, you are the first to jump in and pick them up.

You are ambitious and looking for the next opportunity. Your confidence in your past success, aptitude, and can-do attitude will prove you are the perfect fit for this leadership role. If you are confident in your experience in sales, then this is the role for you.

You are adventurous and driven, plus your experiences have led you to understand that there is an art + science to the how and what a sales leader is responsible for. Your career journey has been dynamic and is filled with numerous success stories of how you captured indecisive groups and accounts. You are inquisitive and look forward to discovering the business needs of your clients and city.

• Uphold and role model the company’s principles of People, Place, and Character; and ensure direct reports also model our values that drive collaboration, intuition, and translocal hospitality.
• Be a collaborative peer and a key partner with the Director of Revenue; work as a team to develop best-in-class tools and strategies to maximize revenue and RevPAR index. Maximize hotel revenue through effective pricing strategies for catering, group, and space inventory, which is done by analyzing sales statistics against booked vs. consumed business; and having an educated understanding of your price positioning in the comp set and local market.
• Be the face of the hotel, attending and partnering with all city groups, organizations and key leaders and sharing all hotel specific branding to build local awareness of hotel, outlets, and team. You are responsible for building excitement around the hotel opening through hard hat tours, client meetings, city and civic meetings, etc.
• Work…