Sales Representative

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Salary Range: $80,000 – $300,000 annually.

Power Equipment Company has been a trusted leader in heavy equipment sales and rentals for more than 90 years. Our focus is simple: deliver powerful solutions that help customers maximize productivity and profitability.

We are looking for a goal-driven sales professional to aggressively develop and grow our customer base in (city name). This role is ideal for a hunter-type salesperson who thrives on building relationships, winning business, and owning a territory.

• Drive revenue growth by actively managing and expanding an assigned sales territory
• Identify, pursue, and close new sales and rental opportunities
• Develop strong relationships with key decision‑makers to increase market share
• Create and deliver competitive quotes that convert prospects into long‑term customers
• Maintain a consistent call schedule and pipeline strategy to exceed sales targets
• Utilize CRM to track opportunities, manage follow‑ups, and forecast accurately
• Collaborate with product support, service, and operations to ensure customer satisfaction
• Support contract creation, order processing, inventory needs, and A/R follow‑up
• Travel for customer visits, ride‑along, and manufacturer trainings as needed

• High school diploma or equivalent
• Preferred: 3+ years of sales experience in the heavy equipment industry
• Strong computer skills, including Microsoft Office and CRM tools
• Proven ability to build relationships and close business

• Active field‑based sales role, requiring movement, climbing, and occasional lifting
• Exposure to equipment, jobsite conditions, and noise—PPE required
• Valid driver’s license required

• Celebrating 90 years in business this spring
• Leading Volvo Market Share Dealer
• Top Dealer for most of our OEM’s
• One of the largest Construction and Aggregate Rental Fleets in the Rocky Mountain Region
• One of the most comprehensive product lines in the industry:
  Construction, Demolition, Earth Moving, Crushing, Screening, Environmental Processing
• Aggressive Growth deal‑oriented team that makes things happen

We offer competitive compensation, uncapped commissions, strong benefits, career advancement opportunities, and a supportive culture built around empowering high‑performing employees to succeed.

Power Equipment Company is an Equal Opportunity Employer and is committed to providing equal employment opportunities to all employees and applicants for employment. All employment decisions are made without regard to race, color, religion, creed, sex (including pregnancy, childbirth, and related conditions), sexual orientation, gender identity or expression, national origin, ancestry, age, disability, genetic information, marital status, military or veteran status, or any other status protected by applicable federal, state, or local law.

In compliance with Colorado’s Equal Pay for Equal Work Act (EPEWA), the salary range for this position is $80,000 – $300,000 annually. Actual compensation will be determined based on factors such as experience, skills, education, internal equity, and business needs.

This position is also eligible for uncapped commissions based on sales volume and revenue.