Sales Manager

Our client is seeking a Sales Manager who will manage the sales process and train/coach center directors on sales techniques that will result in driving enrollment growth across five preschool locations, with a target of achieving and sustaining high (98‑100%) occupancy. This is a highly consultative, relationship‑driven sales role focused on guiding families through one of the most emotionally significant decisions they make—selecting early childhood education.

This position operates with the strategic influence of a senior sales leader, shaping enrollment strategy, building scalable sales processes, and establishing the organization as a trusted, community‑centered partner for families. The role offers the opportunity to grow alongside an expanding organization.

• Own and drive enrollment performance across five school locations.
• Achieve and sustain near 100% occupancy targets (many centers are near 100% occupancy currently.)
• Manage the sales process funnel from leads through enrollment (Own the results).

• Develop and implement structured sales processes and outreach cadences.
• Conduct ongoing market analysis to identify demand trends and growth opportunities.
• Establish consistent reporting and performance tracking.

• Training the center directors, help build their comfort and confidence level for sales discussions and support them in implementing the sales process you have designed and refined.
  AKA SALES COACH
• Build trust through emotionally intelligent and consultative interactions.
• Maintain long‑term community relationships and referral networks.

• Build a strong local presence through partnerships, events, and outreach.
• Align enrollment strategy with community demographics and needs.

• Operate with a “seat at the table” in business and growth discussions.
• Partner with leadership on expansion strategy and enrollment forecasting.
• Contribute to brand positioning and market differentiation.
• Help build and refine scalable enrollment infrastructure.

Core Competencies

• Be both positive and passionate about training center directors to connect with families about making personal and important decisions.
  AKA Sales Coach
• Highly autonomous; thrives without close oversight.
• Strong sales process and cadence management.
• Proactive “hunter” mentality with consistent follow‑through.
• Ability to authentically engage with center directors, staff, and parents and customers and caregivers.

• 5+ years in sales with at least 2 years as a sales manager (B2C high value experience a plus)
• Experience in emotionally driven or high‑consideration decision environments (preferred but not required: B2C, childcare, education, healthcare, or similar).
• Proven success in business development and sales funnel stages.
• Track record of owning and growing a defined territory.

• Values work‑life balance and family‑oriented culture.
• Comfortable operating in both strategic and execution roles.
• Motivated by impact, not just transactions.