Sales Representative - Emerging

Requisition : 39028

Cheers to creating an incredible tomorrow!

Coors Distributing Company (CDC) is one of the nation’s leading beer distributors based out of Denver, CO. We are the critical link between our brewery suppliers that produce the beer and the retail outlets where they are sold, as well as the restaurants and bars where they are consumed. We were founded in 1971 and became a Miller Coors LLC in 2008 as part of the joint venture between Miller Brewing Company and Coors Brewing Company, and we remain the only company owned distributor for Molson Coors Beverage Company.

Major brand acquisitions occurred in January of 2010 making Coors Distributing Company one of the top 25 largest beer distributors in the country with over 30 suppliers, roughly 14 million cases per year, and nearly 400 employees.

In the role of Sales Representative, working in Denver, Colorado you will be part of the Sales team. You will be responsible for selling distribution, promotions, negotiating pricing, and ultimately is responsible for executing retailers monthly plan as it pertains to driving volume through sales/ordering and planner/display execution for all CDC products in assigned chain accounts. Accountable for achieving business objectives, retail standards, quality and compliance within the assigned account base.

Responsible for POS execution, merchandising, inventory management and organization. Accountable for maintaining customer relationships, and adhering to all CDC policies, and state and federal laws.

This position reports to the Area Sales Manager.

• Executes sales and distribution objectives through monthly planning, preparation, accurate tracking, and communication.
• Ability to prepare presentations, sales data, and proposals to support sales goals, new distribution, and features.
• Maintains continuous market/industry knowledge and current trends nationally and locally.
• Participates in supplier work with sales calls, market blitzes, event preparations, and recaps.
• Executes the 6 Standard of Performance (Distribution, Price, Cold Box, Promotion, POS and Quality) on a daily and consistent basis.
• Manages retail inventory and orders to minimize out of stocks and ensure product integrity.

• Establish and maintain professional customer relationships through a daily call schedule.
• Identify and resolve customer matters professionally and promptly.
• Identify opportunities for growth in assigned account territory.
• Maintains CDC accounts receivable policies in assigned accounts.
• Educates retail customers on brands through staff training, presentations, or promotions.
• Conducts routine inventory and quality compliance checks on all assigned accounts.

• Understands and complies with all federal, state, and local regulations, CDC, and Molson Coors policies.
• Adheres to all CDC safety policies, procedures, and training.
• Responsible for following all operation and accounting procedures, including collection of payment in assigned accounts.
• Attends sales, company, supplier, and team meetings.

• Responsible for understanding and complying with all Quality Assurance guidelines and quality policies of Molson Coors, New Belgium, and CDC.
• Manage proper quality rotation schedule to ensure only in code products are sold within the assigned account territory.
• Responsible for maintenance of assigned tools and equipment.
• Other duties as assigned by direct manager or channel manager.
• Positive, professional appearance and attitude.

• Responsible for maintaining communications after daily work hours to meet customer service needs. Some nights and weekends.

• High School Diploma or GED required.
• 1 year of sales experience is required; experience within the consumer product industry preferred.
• Excellent written and verbal communication skills.
• Effective problem‑solving skills with limited guidance in a fast‑paced environment.
• Must be able to demonstrate through work experience, leadership, business knowledge, and the ability to envision a successful sales program.
• Knowledge of three‑tiered distribution system…