Creative Marketing Director

Creative Marketing Director

Savvy is a value creation firm helping privately held businesses scale confidently through embedded executive leadership and a proven system of value creation. We believe companies become more valuable when they are better led. Our work transforms underled teams into value‑building organizations through experienced operators who step into the business, own outcomes, and help founders build businesses worth more every quarter.

We grow through trust, credibility, and relationships.

Our clients are growth‑stage companies ($10M–$150M) who are selective about who they listen to and who often recognize they need us long before they are ready to engage. Marketing’s role is to ensure that when that moment arrives, Savvy is already known, trusted, and relevant.

This is a hands‑on leadership role responsible for driving awareness, generating qualified opportunities, strengthening referral channels, and creating a predictable top‑of‑funnel for the firm. The ideal candidate is both strategic and execution‑oriented. They understand how professional services firms grow, know how to turn relationships into pipeline, and can build repeatable marketing systems that support revenue growth.

Savvy believes AI is not simply a content tool—it is a leverage tool. We are looking for a marketing leader who understands how AI changes the economics of marketing, who has moved beyond prompt‑writing, and who has successfully embedded AI into workflows, campaigns, research, personalization, analytics, and execution. We expect this role to continually identify opportunities to make marketing smarter, faster, and more scalable.

Marketing at Savvy is not measured by impressions, followers, or clicks. Marketing exists to create credibility before the conversation begins. Business Development turns credibility into conversations. Sales turns conversations into commitments. Client Success protects credibility through experience. Our fractional executives deepen credibility through results.

• Savvy has a repeatable marketing engine that consistently contributes qualified opportunities to the pipeline.
• Thought leadership, books, workshops, diagnostics, and speaking engagements generate meaningful conversations with high‑fit founders.
• Referral partners have resources and messaging that make introducing Savvy effortless.
• Marketing and Business Development operate as a coordinated system, with credibility creating conversations and conversations creating commitments.
• Visibility increases without sacrificing trust, positioning, or quality of opportunities.
• Marketing activities are measured through leading indicators and optimized based on what actually drives growth.
• Savvy becomes the first call founders make when they realize their business is underled.

You own the systems and initiatives that consistently place Savvy in front of high‑fit founders and trusted advisors.

• Develop top‑of‑funnel strategies aligned to Savvy’s ideal buyers
• Design campaigns that generate qualified conversations
• Build lead magnets, events, workshops, and visibility moments
• Support book launches, assessments, and intellectual property initiatives
• Establish clear qualification and handoff criteria to Business Development and Sales

You are responsible for transforming executive insights into assets that educate the market, strengthen credibility, and open doors.

• Lead Linked In thought leadership initiatives
• Coordinate podcasts, speaking engagements, and media opportunities
• Repurpose ideas into articles, videos, webinars, and educational content
• Ensure a consistent drumbeat of visibility around Savvy’s expertise
• Expand awareness of books, diagnostics, workshops, and executive insights
• Identify opportunities to increase authority and reach among founder and advisor communities

You provide the tools, messaging, and proof needed for Business Development and Sales to engage prospects confidently and consistently.

• Develop sales decks, one‑pagers, case studies, and partner…