Sales & Marketing Account Manager - Fiber & Utility Infrastructure

SALES & MARKETING ACCOUNT MANAGER

FIBER & UTILITY INFRASTRUCTURE

Crestone Services Group is a leading infrastructure services company in the western United States, specializing in telecommunications, power, and other utility infrastructure construction and maintenance. The organization comprises six operating brands across multiple geographic markets, offering construction, engineering, permitting, restoration and maintenance services. Crestone brings scale, safety, and operational excellence to its clients.

The Sales & Marketing Account Manager is responsible for driving revenue growth and market expansion by combining strategic sales execution with targeted marketing initiatives. This role develops and manages a strong book of business while also increasing brand visibility, generating qualified leads, and supporting go-to-market strategy within the utility, broadband, data center, renewable energy, and infrastructure sectors.

The ideal candidate is both a relationship-driven sales professional and a results-oriented marketer, capable of building pipelines through direct outreach and marketing-driven demand generation.

• Drive sales in construction and infrastructure markets, including:
  • Micro trenching
  • Telecommunications & fiber installation
  • Directional drilling
  • Water and sewer infrastructure
• Prospect, negotiate, and close new business opportunities to meet and exceed revenue targets.
• Build and maintain strong relationships with key decision‑makers.
• Conduct client meetings, site visits, presentations, and proposals.
• Represent the company at trade shows, conferences, and networking events.
• Develop customized solutions aligned with client needs.
• Negotiate contracts, pricing, and terms.
• Track pipeline, forecast revenue, and report on performance.

• Develop and execute targeted marketing campaigns to generate qualified leads in key sectors:
  • Data centers
  • Broadband networks
  • Renewable energy
  • Municipal utilities
• Create and publish consistent, professional content, including:
  • Project spotlights
  • Before/after visuals
  • Industry insights
  • Company updates and announcements
• Use social media as a lead generation and relationship-building tool, engaging directly with prospects, partners, and industry stakeholders.
• Support creation of:
  • Case studies
  • Project highlights
  • Sales collateral
  • Proposals and presentations
• Align marketing efforts with sales pipeline to improve conversion rates.
• Analyze campaign performance and adjust strategies to maximize ROI.
• Identify market trends, competitor positioning, and new growth opportunities.
• Drive account-based marketing (ABM) efforts for high‑value prospects.

• Work closely with operations, estimating, and project teams to ensure successful delivery.
• Align messaging between marketing materials and sales conversations.
• Provide customer insights to improve service positioning and offerings.

• Strong sales, negotiation, and closing skills with proven results.
• Experience or familiarity with marketing strategy, campaigns, or lead generation.
• Excellent communication, presentation, and storytelling skills.
• Experience using CRM and marketing tools (e.g., Salesforce, Hub Spot, or similar).
• Ability to manage both pipeline development and brand-building initiatives.
• Analytical mindset with ability to measure performance and optimize efforts.
• Established network in construction, telecom, or utility sectors.

• 5+ years of experience in sales, business development, or marketing within:
  • Construction
  • Utilities
  • Telecommunications / fiber infrastructure
• Proven track record of revenue generation and/or lead generation success.
• Preferred:
  Experience managing both sales cycles and marketing initiatives.
• Preferred:
  Proven risk management experience in construction projects.

• Bachelor’s degree in:
  • Marketing
  • Business
  • Construction Management
• Strong understanding of construction processes and industry regulations.

• Base salary + commission.
• Target total compensation: $100,000 – $200,000 annually.

• Full-time, on-site role.
• Travel required for client visits, job sites, and industry events.
• Combination of office, field, and event-based work.

• Health (shared cost).
• Dental (shared cost).
• Vision (shared cost).
• 401k – with match.
• Short-term disability.
• Long-term disability.
• Voluntary benefits:
  • Critical Illness
  • Accident
  • Cancer
  • Gap
  • Legal
• Voluntary Life.
• Basic Life (company paid).
• EAP (company paid).
• PTO.
• Holiday Pay.

Crestone Services Group, LLC is an equal employment opportunity employer.