Senior Sales Development Representative; SDR Lead
Listed on 2026-07-04
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Sales
Sales Development Rep/SDR, B2B Sales, CRM System, SaaS Sales
Senior SDR Lead
Fusion Auth is looking for a Senior SDR Lead to own and rebuild our outbound pipeline generation engine.
We're looking for an operator who can think strategically, execute tactically, and help establish a repeatable outbound motion targeting engineering leaders and technical buyers. You'll work directly with marketing leadership to define ICPs, refine messaging, develop account strategy, follow-up with inbound MQLs, and execute outbound campaigns — all while carrying your own pipeline targets.
This role is both an individual contributor and a strategic partner to marketing and sales leadership. The ideal candidate combines strong outbound execution with strategic thinking, excellent cold calling skills, technical curiosity, and an ownership mentality. You love cold calling, multi-threading accounts, selling to technical personas, building processes, experimenting with messaging, and owning results.
As Fusion Auth's outbound pipeline leader, you'll have the opportunity to shape the future of our outbound organization — documenting best practices, building playbooks, and eventually coaching future SDR hires as the team grows.
Responsibilities- Identify and prioritize target accounts aligned with Fusion Auth's ICP
- Build and manage prospect lists and buying committees across technical personas
- Follow-up and convert inbound Contact Us "hand raise" leads and MQLs
- Prospect CTOs, VPs of Engineering, Architects, Security teams, and Developers
- Execute multi-channel outreach including cold calls, personalized emails, and Linked In engagement
- Multi-thread accounts across personas to build consensus and accelerate pipeline
- Book qualified meetings for the Account Executive team
- Own marketing sourced pipeline, which includes both inbound and outbound, metrics and targets
- Track meetings, conversion rates, and opportunities through the full funnel
- Maintain CRM accuracy and hygiene in Salesforce
- Analyze messaging performance and campaign effectiveness
- Continuously improve outbound campaigns based on data and market feedback
- Help define and refine ICPs and account segmentation feedback for the partner marketing team
- Build and test messaging frameworks tailored to technical buyers
- Collaborate with Marketing and Sales on campaign strategy and plays
- Share market feedback and competitive intelligence with leadership
- Leverage GTME platform like Clay, Wiza, and Claude to scale automated, repeatable outbound motions
- Document inbound and outbound follow-up best practices, workflows, and playbooks
- Help shape the future outbound organization and team structure
- Coach and onboard future SDR hires as the team scales
- Establish repeatable, measurable outbound processes from the ground up
Required
- 3+ years of experience in a B2B technology Sales Development role, experience in cybersecurity a plus
- Proven experience developing and running outbound plays that convert
- Proven ability to create qualified pipeline and convert inbound and outbound activity into revenue opportunities
- Strong cold calling skills with experience engaging senior decision-makers (CTOs, VPs of Engineering, Security leaders)
- Excellent written and verbal communication skills
- Experience building outbound campaigns from scratch — not just executing existing playbooks
- Experience leveraging AI tools to build agentic workflow
- Proficiency with CRM systems and sales engagement tools
- Self-directed, highly organized, and comfortable operating with minimal oversight
- Strong analytical skills with the ability to interpret performance data and optimize accordingly
Preferred
- Experience selling technical SaaS products, particularly to developers or engineering teams
- Background in identity, authentication, cybersecurity, or developer tools
- Experience with Fusion Auth's sales stack:
Salesforce, Marketo, Bizible, Linked In Sales Navigator, Clay - Familiarity with AI-powered prospecting tools and modern outbound automation
- Prior experience in a player/coach role with exposure to team leadership
Success Metrics
- Consistent outbound execution against defined activity and quality targets
- A messaging framework established and tested across key personas
- Qualified meetings booked and contributing to…
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