Field Sales Manager, Alliedstar

Overview

The Field Sales Manager will be responsible for driving revenue growth, dealer performance, and market expansion for Allied star intraoral scanners and digital dentistry solutions across the United States and Canada. This is a quota-carrying, individual contributor role with full accountability for dealer wholesale buy-in, field-level sell-out performance, pipeline development, and long-term partner success. The role requires the ability to operate from dealer C-suite leadership through field sales teams and to engage directly with dental professionals, labs, DSOs, KOLs, and other market influencers.

Travel is required across the United States and Canada, estimated at 50%–80%.

• Sales, Revenue & Quota Ownership:
  Achieve assigned revenue, unit sales, and dealer performance targets across the United States and Canada. Drive dealer wholesale buy-in and sustained field-level sell-out. Own territory and dealer pipeline development, opportunity progression, forecasting accuracy, and conversion performance. Maintain disciplined CRM usage, including account plans, opportunities, activities, forecasts, and competitive intelligence. Track and report sales performance against KPIs (revenue, units, dealer activity, demos, close rates, sell-through).
  
  Develop and execute territory and dealer-specific business plans to drive predictable growth.

• Dealer Relationship Ownership — C-Suite to Street:
  Serve as the primary commercial owner for assigned dealer partners. Build executive-level relationships with dealer leadership, sales managers, technology teams, and field representatives. Align dealer partners around revenue goals, product positioning, sales execution, training expectations, and field activity. Hold dealers accountable for performance metrics, quarterly goals, and commercial commitments. Identify gaps in dealer execution and implement corrective actions. Ensure Allied star visibility and representation within dealer sales organizations.

• New Dealer Identification & Partner Development:
  Identify, evaluate, and recruit new dealer partners aligned with Allied star’s commercial strategy. Assess prospective partners based on market reach, sales capability, customer base, technical competency, financial readiness, and ability to execute buy-in and sell-out. Lead commercial discussions with prospective dealers including business opportunity, pricing structure, territory alignment, and growth plans. Collaborate on distribution agreements, onboarding, account setup, and launch planning.
  
  Oversee onboarding and ramp-up of new dealers to ensure early activity and sales traction.

• Dealer Enablement & Performance Management:
  Conduct ride-alongs, joint sales calls, dealer rep training, and demonstrations. Train dealer teams on products, digital workflows, competitive positioning, pricing, promotions, and clinical use cases. Equip dealer reps to position Allied star scanners against competitors. Support dealer events, study clubs, trade shows, and local market development. Reinforce messaging, sales process discipline, and solution-based selling across dealer teams.

• Customer Engagement & Market Development:
  Deliver on-site demonstrations to dentists, specialists, labs, DSOs, universities, and strategic accounts. Support end-user opportunities in partnership with dealers. Build relationships with KOLs, clinicians, labs, and market influencers to support adoption and brand credibility. Identify market trends, competitive activity, customer needs, workflow gaps, and new commercial opportunities. Represent Allied star at industry meetings, dealer events, and trade shows.

• Cross-Functional Collaboration & Strategic Input:
  Partner with marketing, clinical education, technical support, operations, legal, finance, and leadership to support dealer and customer success. Provide field insight on pricing, product needs, competitive dynamics, and market opportunities. Collaborate to resolve commercial, operational, or customer experience issues. Contribute to dealer programs, sales tools, launch execution, and go-to-market strategy.

• Pricing, Reporting & Executive Communication:
  Support execution of pricing…