Sales Representative - Emerging

Job Overview

Requisition : 39028.

Coors Distributing Company (CDC) is one of the nation’s leading beer distributors based out of Denver, CO. We are the critical link between our brewery suppliers and the retail outlets where the beer is sold, including restaurants and bars. Founded in 1971, CDC was acquired by Miller Coors in 2008 and remains the only company‑owned distributor for Molson Coors Beverage Company.

In the role of Sales Representative, you will be part of the sales team responsible for selling distribution, promotions, negotiating pricing, and executing retailer monthly plans that drive volume. You will maintain customer relationships, ensure POS execution, merchandising, inventory management, and uphold CDC policies and legal compliance.

Sales/MBO Execution (60%)

• Executes sales and distribution objectives through monthly planning, preparation, accurate tracking, and communication.
• Ability to prepare presentations, sales data, and proposals to support sales goals, new distribution, and features.
• Maintains continuous market/industry knowledge and current trends nationally and locally.
• Participates in supplier work with sales calls, market blitzes, event preparations, and recaps.
• Executes the 6 Standard of Performance (Distribution, Price, Cold Box, Promotion, POS and Quality) on a daily and consistent basis.
• Manages retail inventory and orders to minimize out of stocks and ensure product integrity.

Relationship Management (20%)

• Establish and maintain professional customer relationships through a daily call schedule.
• Identify and resolve customer matters professionally and promptly.
• Identify opportunities for growth in assigned account territory.
• Maintains CDC accounts receivable policies in assigned accounts.
• Educates retail customers on brands through staff training, presentations, or promotions.
• Conducts routine inventory and quality compliance checks on all assigned accounts.

Compliance (10%)

• Understands and complies with all federal, state, and local regulations, CDC, and Molson Coors policies.
• Adheres to all CDC safety policies, procedures, and training.
• Responsible for following all operation and accounting procedures, including collection of payment in assigned accounts.
• Attends sales, company, supplier, and team meetings.

Quality Assurance (10%)

• Responsible for understanding and complying with all Quality Assurance guidelines and quality policies of Molson Coors, New Belgium, and CDC.
• Manage proper quality rotation schedule to ensure only in‑code products are sold within the assigned account territory.
• Responsible for maintenance of assigned tools and equipment.
• Other duties as assigned by direct manager or channel manager.
• Positive, professional appearance and attitude.

Other

• Responsible for maintaining communications after daily work hours to meet customer service needs. Some nights and weekends.

• High School Diploma or GED required.
• 1 year of sales experience is required; experience within the consumer product industry preferred.
• Excellent written and verbal communication skills.
• Effective problem‑solving skills with limited guidance in a fast‑paced environment.
• Must be able to demonstrate through work experience, leadership, business knowledge, and the ability to envision a successful sales program.
• Knowledge of three‑tiered distribution system preferred.
• Valid Colorado Driver’s license required; MVR must fall within the Molson Coors Pre‑Employment Background Screening Guidelines.
• Must be able to pass a physical abilities test before hire/transfer as the position requires occasional lifting of up to 35 pounds in tight and awkward conditions.
• You love a challenge. You complete complex projects quickly and adeptly with your understanding of the business priorities.
• You build relationships and collaborate to get to the desired outcome.
• You take accountability for results – acting with integrity and honoring commitments.
• You have a thirst for learning – you are always looking for ways to learn and help one another grow.
• You exhibit our core values.

• We care about our People and Planet and have challenged ourselves with stretch goals around our key priorities.
• We care…