Sales Representative

As a thriving auction company since 1960, Steffes Group, Inc. has been busy selling everything from combines & tractors to tillable farm acreage, hay, and livestock. We also sell an array of assets including agricultural & construction equipment, large estates, business holdings, and more! From that time forward, the company has experienced a continued growth pattern & an expansion of offered services.

As a Sales Representative at Steffes Group, Inc., you serve as a trusted advisor to sellers and a key driver of company growth. This role is responsible for identifying and securing auction opportunities, managing seller relationships from initial contact through settlement, and collaborating cross-functionally to deliver successful auction outcomes. Sales Representatives are expected to represent Steffes Group with integrity, professionalism, and a strong understanding of the auction process while consistently growing their territory and personal book of business.

This is a field-based, relationship-driven sales role, not an inside sales or desk-based position.

• Actively prospect, develop, and maintain a strong network of relationships with contractors, equipment dealers, bankers, attorneys, and other construction, oil & gas, and transportation industry professionals
• Proactively generate new auction opportunities through cold calling, in-person visits, referrals, and ongoing market awareness
• Develop and execute a territory strategy focused on long-term growth and sustained seller relationships
• Build, manage, and maintain a healthy pipeline using CRM and pipeline management tools to support sales forecasting and performance

• Serve as the primary point of contact for sellers throughout the auction lifecycle, from initial conversation through final settlement and beyond
• Educate sellers on Steffes Group’s auction process, timelines, and expectations to ensure clarity and confidence
• Negotiate auction agreements and pricing in alignment with company guidelines and market conditions

• Travel to auction sites to evaluate assets and support operations team in taking photos and gathering accurate details for listings
• Partner closely with administrative, marketing, and operations teams to ensure assets are properly described, staged, marketed, and ready for sale day
• Support live and online auction events as needed to ensure smooth, professional auction experience
• Travel extensively within assigned territory to meet sellers, evaluate assets, and support auction execution

• Consistently use company CRM and sales technology tools to track leads, manage opportunities, forecast pipeline activity, and document seller interactions
• Maintain accurate, timely records related to sellers, assets, agreements, and auction details
• Leverage technology and data to prioritize outreach, manage follow-ups, and drive performance

• Work closely with other Sales Representatives to share knowledge, assist with overflow auctions, and support team success
• Maintain consistent, proactive communication with internal teams to ensure deadlines, milestones, and expectations are met
• Uphold and model Steffes Group values in all internal and external interactions

• Consistently generate new business and grow personal sales volume year-over-year
• Demonstrate accountability for assigned performance, seller satisfaction, and auction outcomes
• Represent Steffes Group professionally in the community, at industry events, and on auction sites

• General knowledge of construction, oil & gas, transportation equipment, or related assets is required
• Background in construction, sales, business development, or a related field is strongly preferred
• Previous experience in a relationship-driven, field-based sales role is preferred
• Familiarity with auction processes and procedures is a plus

• Strong relationship-building and interpersonal skills with the ability to earn trust quickly
• Excellent verbal and written…