Regional Sales Director - West

WhyHSCP Service Company LLC?

HSCP Service Company LLC is a subsidiary of Canopy USA, LLC, a leading vertically integrated, multi-state operator in the United States cannabis industry. With the transition of Acreage Holdings to Canopy USA, LLC in December 2024, Canopy USA, LLC is now positioned to consolidate operations across its three business units – Wana, Jetty, and Acreage – realizing synergies, cost savings, and supporting growth in state-legal markets across the U.S.

Through coverage of key market segments including flower via Superflux, vape and concentrates via Jetty, edibles and beverages via Wana, and retail through The Botanist, Canopy USA, LLC is well positioned to accelerate growth with an emphasis on the Midwestern and Northeastern U.S. markets. As newly formed Canopy USA, LLC, we are building a stronger, more agile organization that will unlock greater opportunities across the growing US cannabis market.

Who you’ll work for HSCP Service Company LLC

Our Culture

Here at HSCP Service Company LLC we believe in people first. We value our people and encourage continuous opportunities to learn, develop, and grow. We pride ourselves in innovation and passion for the cannabis industry.

We are always looking for motivated people who share our vision to join our team. Think you have what it takes? Then come grow with us!

Provide leadership to the sales and marketing efforts, develop, and implement the Company’s strategic sales plan, analysis of market conditions, competitive forces, regulatory requirements and changes, customer and market needs in addition to the sales resources required to meet revenue targets. Duties will focus on selling as #1 priority, evaluating pricing and cost analysis, strong communication with and owner of the relationship with the distribution partner and regular updating to management.

This position helps to promote all company and related subsidiary and affiliate company brands by helping to support and manage sales operations within their region. The role will support their market in developing and executing sales support and marketing strategies, meeting quarterly goals, and providing guidance and training to teams. The ideal candidate must be based out of Denver, Colorado.

• Manage multiple markets (AZ, NV, NM, MT, CO), lead and manage sales, oversee the sales team and the distribution partner relationship

• Responsible for developing, managing, forecasting, and driving regional revenue through the annual AOP (Annual Operating Plan), including full budget ownership and accountability. Works cross-functionally through internal teams to set and achieve goals, while collaborating with and motivating distribution partners to execute strategies and deliver against revenue targets.

• Ensure development and execution of differentiated market strategies for each market through support of each market’s core team including the following activities:

• Identify product launch needs and support roll-out of all new product launches in all markets.

• Evaluate opportunities for growth within each market and make recommendations for key initiatives.

• Understand and monitor individual competitor pricing and promotional strategies; make recommendations regarding pricing adjustments as needed.

• Develop key account strategy in all partner states and build relationships with buyers and other influencers within key accounts.

• Develop and manage promotional and discount strategies with partners.

• Develop competitive intelligence system for uncovering and sharing market information with internal and external team members.

• Own P&L and budgets for states within their region. Lead teams to meet budgets and exceed revenue goals.

• Work closely with Regional Field Trade and Marketing Managers and sales teams to identify store activations, store visits, visual execution, event and training needs and build out a plan to meet those needs.

• The ideal candidate must be based out of Denver, Colorado with travel expectation 50%.

This position has supervisory responsibility in the Sales department and has direct report(s). This employee has the authority to…