District Manager, Sales

Location:

Denver, Colorado – Field Based

Palm Bay International, a dynamic family-owned company, offers one of the nation’s most comprehensive portfolios of imported wines and spirits, including over 50 suppliers from around the globe. Among Palm Bay’s most valued assets is its remarkable network of long-term partnerships with the foremost wholesale companies in all 50 states, as well as the Caribbean, Mexico and Central America. With the crucial collaboration of these partners, Palm Bay’s portfolio is able to meet the needs of every level of the industry, from independent restaurants and retail stores, to chain accounts, supermarkets, hotels, airlines, cruise ships, duty‑free accounts and U.S. military bases.

This impressive roster of brands, accounts and relationships positions Palm Bay as a major source of fine wines and spirits and an industry leader in the U.S. marketplace. For more visit:

The District Manager is responsible for driving profitable growth, market execution, and distributor engagement throughout Colorado. This is a highly visible, field-based position responsible for developing Palm Bay International's premium wine and spirits portfolio across both the On- and Off-Premise channels while partnering closely with our distributor to execute annual business plans. The ideal candidate combines strong sales instincts with strategic thinking, enjoys working independently, and excels at building lasting relationships with customers, distributor partners, and internal stakeholders.

This position reports directly to the Regional Manager.

• Develop and execute territory business plans that deliver distribution, depletion, revenue, and profitability goals.
• Identify and convert new account opportunities while growing existing business across both On- and Off-Premise channels.
• Expand distribution of Palm Bay's premium wine and spirits portfolio throughout Colorado.
• Identify pricing, programming, display, and promotional opportunities that accelerate growth.
• Execute annual business plans and achieve territory objectives aligned with company priorities.

• Become the trusted business partner for key retail accounts, restaurants, bars, hotels, entertainment venues, and hospitality groups.
• Conduct account business reviews and recommend assortment, pricing, merchandising, and programming strategies.
• Coordinate staff trainings, consumer tastings, menu placements, retail promotions, and account activations.
• Develop strategic relationships with regional chain accounts and key decision-makers.

• Conduct regular ride-withs alongside distributor sales representatives across both On- and Off-Premise divisions.
• Deliver engaging sales meetings, product education, market blitzes, and distributor trainings.
• Partner with distributor leadership to establish priorities, improve execution, and drive accountability.
• Conduct quarterly business reviews with distributor management and collaborate with internal counterparts on market strategy.
• Execute Supplier Excellence.
• Plan and execute supplier market visits, account calls, educational seminars, chain presentations, and customer events.
• Ensure strong execution of national and regional programming across all channels.
• Monitor inventory levels, vintages, product rotation, merchandising standards, and purchasing opportunities.
• Coordinate supplier visits that strengthen distributor engagement and customer relationships.

• Utilize sales data and marketplace insights to identify opportunities and measure performance.
• Provide regular territory updates, competitive intelligence, and strategic recommendations.
• Develop presentations and business reviews using sales analytics and market insights.
• Manage travel and entertainment budgets with a strong focus onROI.

• A self-motivated sales professional with an entrepreneurial mindset.
• Passionate about premium wines and spirits and committed to delivering exceptional customer experiences.
• Highly organized with strong time management and planning skills.
• Comfortable working independently…