Smartwool​/: Coordinator, Sales & Marketing

At Smartwool and icebreaker, we believe nature has the answers. As global leaders in merino wool apparel, we create thoughtfully designed products that help people move, explore, and connect more deeply with the outdoors—comfortably, naturally, and sustainably. Before we get to the job details, take a minute to learn a little more about us – our values and our culture. If you’re energized by adventure, inspired by purpose, and excited to work alongside a passionate team that loves the outdoors as much as you do, Smartwool and icebreaker may be the perfect place for your next journey.

To learn more about our values and our culture, visit  or

• Sales & Marketing Coordinator: You will be a critical partner to our US Wholesale team, helping bring our commercial strategies to life. You will serve as the operational backbone of the business – connecting sales, marketing, operations and customer needs across the seasons.
• Sales Development Analysis: Utilize customer sales and order books to optimize sales processes, enhance customer engagement, and contribute to the overall growth and success of the organization.
• Consumer Engagement: Provide logistical and administrative support for retailer events and promotional activities, including supporting the field service rep program.
• Regional OPEX Tracking and Invoicing: Monitor and track operational expenses for the wholesale business and coordinate invoicing processing to ensure accurate and timely submission.
• Commission Payments: Review and update account information and commission structures for monthly agency reimbursement.
• Samples: Manage sample inventory, distribution, and tracking for the sales team and key accounts in collaboration with the operations team and Denver Operations Center. This includes supporting end of life sample programs and sample sales.
• Seeding: Facilitate allocation and ordering of internal and external sales seeding and monitor spend against agreed budgets for sales team seeding budgets.
• Fixtures: Partner with the regional marketing team to identify wholesale fixture needs and facilitate collation of requests, ordering, receiving and shipping to retail accounts.
• Showroom Management: Maintain an organized and functional showroom space and support in the setup of business meetings and sell‑ins utilizing the space.
• Workbook: Maintain and update the sales workbook, including sales forecasts, targets, usage planning and collaboration with the B2B team.
• Sales Meetings and Trade shows: Support team members in executing all events including sales meeting and trade‑show set‑ups and tear‑downs, partnering with marketing on creative vision, graphics, booth and visual executions.
• GTM Resources: Ensure sell‑in resources are current and accurate within the Sales SharePoint sites.
• Cross Department
  
  Collaboration:
  
  Work closely cross‑departmentally with marketing, sales ops, merchandizing, and finance on various support roles that impact revenue and brand execution in the market.

• Passion for the brands and the industry they represent.
• Well‑organized and responsible, with strong problem‑solving and proactive thinking skills.
• Demonstrated results in executing multiple projects on a seasonal basis.
• A team and customer‑first attitude with a high level of dedication.
• Comfort in a digital work environment with proficiency in MS Office, especially Excel.
• Excellent interpersonal, written, and verbal communication skills.

Location requirement:
This role operates on a hybrid schedule out of our HQ in Denver, CO 3 days a week.

Hiring Range: $56,160.00 USD – $70,200.00 USD annually

Incentive Potential:
This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility will be provided during the recruiting and interview process.

Benefits at VF Corporation:
You can review a general overview of each benefit program offered, including this year's medical plan rates on  and by clicking. Detailed information on your benefits will be provided during the hiring process. At VF, we value a diverse, inclusive workforce and we…