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Category Developer (Off-Premise) - South Denver Metro

Job in Denver, Denver County, Colorado, 80285, USA
Listing for: Beverage Distributors Company, LLC
Full Time position
Listed on 2026-08-02
Job specializations:
  • Sales
    Sales Representative, Business Development, Account Manager, Sales & Marketing
Salary/Wage Range or Industry Benchmark: 56280 - 76200 USD Yearly USD 56280.00 76200.00 YEAR
Job Description & How to Apply Below

Time Type:
Full time Remote Type:
Job Family Group:
Sales

Job Description

Summary:

The Category Developer is the sales lead for their assigned portfolio within a targeted account base. They are focused against increasing share and velocity of their assigned commodity using tactics that help sell-in the right brands to customers and sell-out to consumers via planning and execution of brand activations. This role must maintain strong relationships with the key stakeholders/gatekeepers of the supplier accounts and be the ‘go-to’ consultant for the accounts.

The Category Developer will be active with in-market events and education. Our Category Developers will be required to participate in a two-week ‘in-person’ Academy Category Training. This is an off-premise support role covering retail accounts in the South Denver Metro.

Job Description:

Job Responsibilities:
  • Drive and delivery on sales and marketing goals of assigned category and brands
  • Serve as the expert and resource for the division or group in developing beverage and marketing strategies and plans for growth of assigned category.
  • Research trends, category, and portfolio to ensure that the group or division and company meet supplier goals as established.
  • Present new products and beverage offerings and conduct monthly business reviews.
  • Plan high-end consumer activations within key accounts to elevate category awareness based on customer needs.
  • Drive real time market insights to inform, apply, unlock and accelerate growth.
  • Lead, organize, report, field intel and insights for assigned territory and categories.
  • Collaborate with on-premise & retail sales teams, developing creative solutions to help drive business and growth in assigned categories across their assigned territory
  • Develop and deliver training modules to the sales team, customer, and supplier regarding sales trends
  • Determines specific areas in which the category has opportunity for growth (Territories, Accounts, etc)
  • Establishes merchandising objectives relative to brand priority for each account by understanding company priorities and defining POS needs to the supplier
  • Focus on increasing share and velocity of assigned category.
  • Ownership of account plan and execution based on brand plans
  • Obtains appropriate distribution of category throughout account base by presenting and selling based on the brands’ features and benefits
  • Conduct staff educations and building of the category.
  • Maintain and build strong relationships with the key stakeholders/gatekeepers of the assigned accounts
  • Participate in supplier and category specific work-with sales calls.
  • Attend educational workshops, reviewing professional publications, establishing personal networks to build and maintain industry knowledge.
  • Maintains customer confidence and protects operations by keeping information confidential.
  • Maintains a safe and clean working environment by complying with procedures, rules and regulations.
  • Other duties, as assigned by the jobholder’s supervisor, may also be required.
Minimum Qualifications:
  • Bachelor’s degree in related field and/or equivalent training and work experience
  • Minimum of 3 years in sales or industry related experience
  • Deep knowledge of category or responsibility that this role will support
  • Must have a valid driver’s license and be able to operate a motor vehicle
  • Proficient PC skills using MS Office and other various computer programs including presentation software
  • Must be a results-oriented professional with verbal/written communication skills using diplomacy and discretion as well as customer service skills
  • Ability to multi-task, work independently and/or within a team, pay attention to detail and meet deadlines
  • Analytic and Reporting skills
  • Utilize sound judgement and problem-solving skills
  • Ability to work in fast-paced, high-volume, team environment
Preferred Qualifications:
  • 5 years’ experience in industry or related and category expertise experience; such as: CSS Certification or WSET Spirits level 2; or Category specific certifications (Whiskey or Tequila)
  • On-premise/hospitality experience
  • Strong understand or background of consumer engagement mechanics
Physical Requirements:
  • While performing the duties of this job,…
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