Associate Director of Events Sales & Business Development

The application window for this position has an anticipated end date of 08/13/2026.

The Denver Center for the Performing Arts (DCPA) is one of the largest non‑profit theatre organizations in the nation, presenting Broadway tours and producing theatre, cabaret, musical, and innovative, immersive experiences. Through these experiences and alongside our robust Education program, we engage hundreds of thousands of visitors each year.

The DCPA’s workforce includes more than 300 employed team members in non‑union and union positions (in partnership with seven unions). In addition, we employ hundreds of artists and contractors annually. We have a strong volunteer program which includes more than 300 volunteers.

Our Mission: “We engage and inspire through the transformative power of live theatre.”

For more than 40 years, creativity and community have been the foundation of the Denver Center for the Performing Arts’ success. As a leading cultural organization in the Rocky Mountain West, we are actively participating in a cultural evolution of belonging and anti‑racism. Our commitment to reflect the diversity and priorities of our community — in our workplace, audience and programming — has never been more present.

We believe that the theater can transform us — and be transformed by us. We invite you to be part of our Team.

The Associate Director of Event Sales & Business Development is responsible for leading all sales and business development efforts for the DCPA private event rental business. This role oversees sales activity for the Seawell Ballroom, Director Room, and private rental of theatres within the Bonfils Theatre Complex, driving more than $3 million in annual gross revenue.

Reporting to the General Manager of Event Services, this role drives revenue growth through proactive business development, strategic relationship management, and sales pipeline leadership.

This role serves as the primary point of contact for prospective and returning clients and partners closely with event management, event technicians, marketing, finance and other stakeholders to ensure a seamless client experience.

• Develop and execute sales strategies that achieve or exceed annual revenue goals across corporate, nonprofit, social, and private events
• Manage the full sales lifecycle, including prospecting, qualification, proposal development, contract negotiation, and booking
• Build and maintain a robust sales pipeline to support long‑term revenue growth and forecasting accuracy
• Develop new business opportunities through prospecting, networking, social media, strategic outreach, and relationship‑building initiatives
• Cultivate a balanced and diverse portfolio of new and repeat business to support long‑term revenue growth and client retention
• Conduct venue tours, client meetings, presentations, and networking activities to generate new business opportunities
• Curate and post content to designated social media channels to drive brand awareness and inquiries
• Develop and maintain relationships with key clients, event planners, preferred vendor partners, community organizations, and industry partners
• Monitor sales pipeline performance, booking timelines, conversion rates, and revenue mix; suggest and implement adjustments to improve performance as necessary
• Identify and execute revenue growth opportunities, including pricing strategies, package development, upselling opportunities, and new market segments
• Conduct competitive analysis and market trend reviews to inform strategic positioning and maximize market share
• Attend networking opportunities and industry events to support business development efforts on an ongoing basis

• Serve as the primary point of contact for prospective and returning clients throughout the sales process
• Develop customized proposals, pricing structures, and contracts that align client needs with venue requirements and capabilities
• Ensure timely and professional communication with clients from initial inquiry through contract execution and post‑event follow‑up
• Support complex contract…