Sales Manager New Denver, CO

Since 1971, CFM Company has been delivering high-performance HVAC and sheet metal solutions across Colorado and Eastern Wyoming. We represent top-tier manufacturers and support our customers through every stage—from system design and selection to logistics, installation, and beyond. Our team is built on relationships, driven by service, and committed to doing the job right.

If you're ready for what's next, we’re excited you found us. At CFM, you’ll be part of a company that combines deep local roots with the backing of a national network—giving you the tools to grow, the freedom to take on new challenges, and the chance to make a lasting impact in the communities we serve. We review every application carefully and appreciate your interest in growing your career with our team.

CFM is seeking an accomplished Sales Manager to lead and grow our Applied Equipment business. Reporting directly to the President, this highly visible leadership role is responsible for the overall performance of the division, including sales strategy, financial results, team development, manufacturer relationships, customer satisfaction, and long-term market growth.

The ideal candidate is a proven commercial HVAC sales leader who can balance strategic planning with hands‑on team leadership. This individual will guide and develop a team of inside and outside sales professionals, strengthen relationships with customers and manufacturing partners, identify new growth opportunities, and ensure the business consistently achieves its revenue, profitability, and market‑share objectives.

This is an opportunity to shape the future of a key business segment while building a high‑performing, accountable, and collaborative sales culture aligned with CFM’s Mission, Vision, and Values.

Reports to: President
FLSA Status: Exempt
Compensation: $175,000–$200,000 base salary, plus bonus
Relocation: Candidates open to regional relocation are encouraged to apply.

Responsibilities

• Responsible for developing projections, contract administrations, and sales effectiveness.
• Develops strategic short and long-range sales objectives including operations, personnel and financial performance.
• Responsible for achieving Sales objectives regarding market share, profit, and growth goals.
• Ability to successfully lead a team of inside and outside sales team members.
• Assist outside Sales team members in developing short‑term and long‑term sales plans and conduct quarterly meetings to review their sales plans.
• Sets work priorities for direct reports by reviewing sales performance and aligning their goals and behaviors with company’s short and long‑term goals and expectations.
• Assign new and existing accounts as necessary.
• Responsible for mediating internal and external sales issues that arise due to warranty, commission splits, and other disputes.
• Create and maintain a culture of Involvement, engagement, ownership, respect, fairness accountability and consistency based on CFM’s Mission, Vision and Values.
• Responsible for Managing expectations and relationships with the Manufacturers we represent within the assigned territory, with a commitment to meeting all manufacturers’ sales expectations.
• Develops and ensures that quality standards are maintained, for processes and functions.
• Maintains outstanding customer satisfaction by investigating concerns, advising corrective action, and communicating with customers and manufacturers.
• Responsible for keeping abreast of external market conditions and internal requirements related to equipment.
• Develop leadership within the local sales office, including administrative, inside and outside sales team for future individual, strategic growth and succession planning.
• Responsible for recruiting, developing, retaining, and promoting local sales teams.
• Teams with leadership evaluate and review potential new product lines.
• Facilitates Weekly sales team meetings.

The Required Profile

• Bachelor’s degree in engineering or related field and ten or more years technical HVAC sales related experience; or equivalent combination of education and experience.
• Heating Ventilation Air Conditioning or Construction industry experience a must
• Excellent initiative,…