Demand Generation Senior Manager, Enterprise Growth

Ortho Fi Enterprise Marketing Lead

At Ortho Fi, we're the driving force that helps orthodontists launch more smiles while ensuring top-tier patient care. Our tech-savvy solutions are the secret sauce that empowers orthodontic practices across the United States. With a track record of supporting over 2,000 practices, and in partnership with Ortho Banc, we've unlocked access to quality, affordable orthodontic care for a whopping 3.2 million patients and counting!

This is a hybrid role and requires presence in our Denver Office twice a week (Local Candidates Only). This role plays a critical role in shaping and scaling Ortho Fi's enterprise growth strategy. They are responsible for building and executing integrated demand generation programs that accelerate pipeline growth, strengthen Ortho Fi's position within the OSO and DSO market, and create meaningful engagement with enterprise buying teams.

Reporting to the VP of Marketing, this person will serve as the marketing lead for enterprise growth, helping define and scale Ortho Fi's approach to enterprise audiences through account-based marketing, strategic campaigns, audience insights, and close partnership with Sales. They will work closely with Marketing, Sales, Customer Success, Product, and Executive Leadership to create repeatable growth strategies that drive measurable business outcomes.

This role will own:

Enterprise Pipeline Ownership

• Own marketing-sourced and marketing-influenced pipeline targets across OSO and DSO segments
• Develop and execute quarterly pipeline generation plans aligned to enterprise revenue goals and sales priorities
• Partner with Sales leadership to define account coverage strategies, target account lists, pipeline objectives, and opportunity creation goals
• Monitor pipeline performance across the full funnel
• Identify pipeline gaps, performance trends, and growth opportunities, proactively recommending and implementing strategies to improve results
• Drive accountability for enterprise marketing performance through regular pipeline reviews and executive reporting
• Collaborate with Sales Ops to ensure accurate attribution, reporting, lead management, and visibility into OSO and DSO marketing impact
• Continuously optimize programs and investments to improve pipeline efficiency, account penetration, and return on marketing investment
• Serve as the primary marketing owner for achieving enterprise pipeline goals and supporting annual OSO and DSO revenue targets

Enterprise Strategy and Audience Development

• Build and evolve Ortho Fi's enterprise growth strategy across OSO and DSO audiences
• Develop and refine enterprise segmentation, account prioritization, and audience strategies aligned with pipeline goals and company priorities
• Develop a deep understanding of enterprise customers, market trends, buying committees, and the competitive landscape
• Partner across teams to translate customer insights and market intelligence into scalable marketing programs and growth opportunities
• Identify new opportunities to improve enterprise engagement, increase market penetration, and accelerate pipeline creation

Account-Based Marketing and Demand Generation

• Develop and execute account-based marketing programs that engage target accounts and support revenue growth
• Build integrated campaigns across email, webinars, executive programs, events, paid media, nurture campaigns, and lifecycle programs
• Execute enterprise webinar promotion and activation, including audience strategy, registration campaigns, email communications, sales enablement, follow-up, and performance reporting
• Partner closely with Demand Generation, Content and Brand, Events, and Customer Marketing teams to activate enterprise campaigns across channels
• Develop multi-touch account journeys that align messaging and experiences across the buying process
• Support enterprise event promotion and activation strategies including executive events, customer experiences, partner programs, and hosted events
• Continuously evaluate and optimize campaign performance to improve engagement and conversion

Enterprise Campaign Execution

• Own enterprise campaign strategy and execution from planning through activation and reporting
• Develop and manage campaign calendars aligned with sales priorities, business initiatives, and enterprise growth goals
• Ensure enterprise programs create measurable business outcomes and support pipeline generation objectives
• Manage campaign setup, workflows, audience targeting, QA, and execution
• Continuously evaluate and optimize campaign performance

Sales Partnership and Enablement

• Serve as the primary marketing partner to Sales for enterprise growth initiatives
• Partner closely with Sales leadership to identify target accounts, align account strategies, and prioritize opportunities
• Develop campaign enablement materials, account insights, talking points, messaging support, and sales playbooks
• Lead proactive communication with Sales to ensure strong coordination before, during, and after campaign and event launches
• Build repeatable…