Membership Director

Membership Director

Consumer Sales | Full Time

At Inspirato, we believe extraordinary travel should be effortless. We are a luxury destination club built on the pillars:
Certainty, Care, and Value while delivering curated experiences that consistently exceed expectations for our members. We are committed to promoting diversity, equity, and inclusion across everything we do — in our workplace, our business, our marketing, and the causes we support. Our team spans ages, abilities, cultures, races, religions, gender identities, and sexual orientations. We don’t just embrace those differences;

we celebrate them.

Inspirato is looking for a driven, resourceful Membership Director to join our consumer sales team. This is a consultative, full-cycle sales role responsible for guiding affluent consumers through a high-consideration purchase while delivering an exceptional buying experience. Our Membership Directors serve as trusted advisors, helping prospective members determine whether Inspirato is the right long-term travel solution for their family. Success in this role comes from conducting exceptional discovery, creating urgency, maximizing membership value, and delivering an outstanding member experience from first conversation through close.

Our best Membership Directors combine strong business acumen, consultative selling skills, and a passion for luxury travel with the competitive drive to win while operating with integrity, accountability, and care in every interaction.

• Manage the full sales cycle, including prospecting, qualifying, discovery, proposal development, objection handling, negotiation, and close.
• Build and grow a defined sales territory while developing strong relationships with prospective members.
• Articulate the Inspirato value proposition with confidence, centering conversations around Certainty, Care, and Value.
• Conduct deep discovery to understand each prospect's travel habits, lifestyle, and motivations while creating urgency around a discretionary purchase.
• Maximize the value of every membership opportunity by confidently selling the appropriate membership level and minimizing unnecessary discounting.
• Introduce and position Inspirato travel experiences as a natural extension of membership to increase member engagement and long-term value.
• Maintain disciplined pipeline management, ensuring Salesforce data, opportunity stages, and forecasts remain accurate and current.
• Build pipeline through virtual appointments, events, referrals, Linked In, outbound prospecting, and territory development activities.
• Collaborate closely with Member Care, Marketing, Real Estate, and other internal partners to deliver a seamless member experience.
• Participate in ongoing coaching, role-play, training, and professional development programs to continuously improve selling effectiveness.
• Operate with both high activity levels and high-quality execution while consistently delivering an exceptional customer experience.

Success in this role is measured by more than just revenue. High-performing Membership Directors consistently demonstrate excellence across several key areas, including:

• Club memberships sold
• Average membership value
• Travel attachment rate
• Territory development and pipeline health
• Forecast accuracy and Salesforce discipline
• Sales process execution
• Member experience and professionalism
• Collaboration with cross-functional partners

Our highest-performing Membership Directors consistently:

• Build trust quickly with affluent buyers.
• Lead every conversation with thoughtful discovery.
• Sell value instead of relying on discounts.
• Maximize membership value on every opportunity.
• Follow a disciplined, repeatable sales process.
• Maintain exceptional CRM hygiene and forecasting accuracy.
• Embrace coaching and continuous improvement.
• Collaborate effectively across Sales, Member Care, Marketing, and Real Estate.
• Take ownership of their territory, pipeline, and business results.

• 5+ years in a quota-carrying sales role with revenue-based performance metrics, preferably in a consultative B2C environment.
• Demonstrated success selling premium, luxury, or other high-consideration products or services.
• Consistent history of meeting or exceeding sales goals.
• Expertise in consultative selling, including discovery, objection handling, negotiation, and closing.
• Ability to confidently discuss investment, budget, and value with affluent consumers.
• Strong executive-level communication skills with the ability to build credibility and trust quickly.
• Demonstrated discipline maintaining CRM accuracy, pipeline hygiene, activity tracking, and forecasting integrity.
• Excellent organizational and time management skills with the ability to manage multiple opportunities simultaneously.
• Proficiency with  and Microsoft Teams.
• Passion for travel and enthusiasm for representing the Inspirato brand.
• Growth mindset with a commitment to coaching, accountability, and…