Senior Sales Manager

What this role is all about

The Senior Sales Manager (SSM) executes the sales strategy of the hotel, as defined by the Director of Sales and Marketing, to ensure that occupancy, average daily rate and market share goals are achieved. This includes creating and implementing specific account and/or segment-based sales strategies and tactical plans, growing existing accounts and generating new business to maximize revenue and profits, and to improve the hotels' performance in the marketplace.

The SM will work directly with the DOSM and the Regional leadership team to identify specific extended stay strategies and tactics to drive revenue according to the hotel’s seasonal demand.

Position Title:

Senior Sales Manager

Location:

Sonesta Denver Downtown

Department:
Sales

Reports To:

Director of Sales and Marketing

Type:
Non-Exempt (Hourly)

Pay Range: $38.50 to $42.50 per hour.

Final date to receive applications:
October 15th, 2026

The Senior Sales Manager (SSM) executes the sales strategy of the hotel, as defined by the Director of Sales and Marketing, to ensure that occupancy, average daily rate and market share goals are achieved. This includes creating and implementing specific account and/or segment-based sales strategies and tactical plans, growing existing accounts and generating new business to maximize revenue and profits, and to improve the hotels' performance in the marketplace.

The SM will work directly with the DOSM and the Regional leadership team to identify specific extended stay strategies and tactics to drive revenue according to the hotel’s seasonal demand.

• Develop new accounts, maintain existing accounts, and implement sales strategies to achieve revenue goals and maximize profits for the hotel while maintaining guest satisfaction.
• Achieve budgeted revenues, sales goals, and maximize profitability within all areas of responsibility.
• Participate in the preparation of the annual departmental operating budget, the hotel sales and marketing plan, the annual and monthly forecast, and other assigned financial plans which support the overall objectives of the hotel.
• Develop a complete knowledge of company sales policies and SOP’s and ensure knowledge of and adherence to those policies by the sales team.
• Develop and maintain market awareness to ensure ability to predict revenue opportunities, develop marketing plans and set new proactive strategies.
• Prepare and present effective and persuasive presentations to prospective clients.
• Maintain and develop networking opportunities through active participation in community and professional associations, activities and events.
• Attend trade shows and major market events locally and nationally to promote new business and increase sales for the hotel.
• Promote teamwork and quality service through daily effective communication and coordination with other departments.
• Retain and grow critical markets for the hotel.
• Perform any other job-related duties as assigned.

Develop business plans, monitor the competition and market trends to maximize market share, guest satisfaction, profitability and employee engagement. Develop and maintain relationships with key clients to produce room sales. Regularly sell hotel rooms through direct client contact; maintain a high level of visibility for the hotel in major market sales through direct sales solicitation; telephone contacts and written communication. Create and implement hotel-level tactical sales plans that drive measurable incremental occupancy, increase average rates, increase business volume during off-peak periods.

Enhance the image of the hotel in local community. Deliver sales activities/performance to ensure actual sales exceed…