VP , North America

VP Growth, North America - Denver, CO

This is the biggest growth story at Macs Adventure — and you’d be the one writing it!

North America is already our largest market and our single biggest opportunity on the way to 2030. We’ve built strong foundations, and now we’re looking for an exceptional VP Growth, North America to accelerate what comes next.

Take this role and you won’t just manage a market, you’ll take its growth to the next level: own the P&L and the full growth funnel across trading, Sales, Marketing and Merchandising, driving the commercial decisions that allow us to create more #Macs moments for more customers than ever before.

You’ll report to Rebecca Moore, COO, sit at the leadership table, and have the freedom and accountability to take our biggest market through its next phase of growth — while helping shape where Macs Adventure goes next.

We’re a scaling adventure tour operator on a mission to be the leading global brand in self-guided, active travel.

Welcoming over 40,000 customers on walking and cycling trips to destinations around the world, we employ over 140 people across the UK, US and Germany who share our purpose to create #macs moments; by leading, advocating & enabling self-guided, active travel as a positive force for people and planet.

We’re an ambitious, forward-thinking business with a bold vision for the future, and our culture reflects these ambitions. We’re an action-oriented, fast-paced organisation and we like to have fun along the way. Join us and you’ll have the opportunity to make a real impact, take on new challenges and grow your career as Macs grows. It’s not always the easy route, and that’s part of what makes it exciting.

We’re looking for people who enjoy a challenge, love learning, want to make a difference and align with our core values:

• Love the journey: A Macs trip is all about the journey, not the destination. We are all believers in Macs’ unique brand of self-guided, active travel and shout about it. As more travellers convert to the Macs Way, we accept our business will grow and change. We welcome new connections, and embrace to new opportunities. Carpe diem!
• Take a different path: We’re not different for different’s sake; but we won’t succeed if we’re just the same as everyone else. We devise creative solutions to problems, find new ways of doing things, and trust colleagues who are doing so too. We are brave and feel empowered to take the initiative. We ask ourselves: is what I’m doing authentically Macs?
• Tread thoughtfully: We are considerate, empathetic and try to put ourselves in our customers’, suppliers’ and each other’s shoes. We support local, and find ways of having less negative impact on the planet. We find ways of having positive impact on people and communities. We are fair, and we do the right thing.
• Go the extra mile: We know that creating a perfect #Macs Moment involves going that bit further. We imagine the best feedback we can get and set out to earn it. We take ownership and accountability – it’s yours, not someone else’s, problem. We step up and help our team mates when they need us.

• Own the North American P&L, delivering revenue, customer growth and contribution margin against plan.
• Lead the North American growth strategy, bringing Performance and Brand Marketing, Sales and Merchandising together to drive sustainable, profitable growth.
• Own the end-to-end growth funnel, from customer acquisition and brand awareness through to conversion, repeat business and customer lifetime value.
• Shape our commercial proposition, ensuring we have the right products, pricing, promotions, channels and partnerships to win in North America.
• Build the Macs Adventure brand in North America
  , growing…