Area Manager, Sales Account Manager

Denver Hub, 2649 Walnut St, Denver, Colorado, United States of America

Posted Wednesday, August 26, 2026 at 4:00 AM

At Burton, we are a purpose-led brand rooted in snowboarding and the outdoors. We fight for the future of our people, planet, and sport. We aim to maximize our positive social impact and minimize our negative environmental impact while delivering high-quality performance products.

As a global leader in snowboarding, we’recommitted to diversity, equity, and inclusion for the long-term health of our company, sport, and community. Through these efforts, we aim to make snowboarding and the outdoors accessible to all.

The Area Manager manages existing business and develops new opportunities across wholesale and resort channels within their assigned territory, serving as the primary day-to-day contact for dealers and driving sell-in, sell-thru, and service programs across all categories. The Area Manager also delivers door-level merchandising execution and clinic/product education at national accounts located within the territory, and resolves minor, on-the-spot operational issues at those doors, escalating account-wide or contractual issues to the National Account team.

The Area Manager supports Burton's DTC/Flagship locations, resorts, and digital consumer engagement through clinics, events, and education - without owning DTC strategy or P&L, which remain with the Retail and Digital organizations. The Area Manager also hires and manages seasonal sales support staff within the territory, and brings any proposed changes to territory account alignment to the Territory Business Director for review and approval.

• Establish, develop, and maintain sustainable business relationships across wholesale and resort accounts within the territory; understand account needs and business challenges.
• Serve as primary day-to-day contact for dealers, driving successful sell-in, sell-thru, and service programs for all categories.
• Lead the meeting cadence with assigned territory dealer and resort accounts through GTM Phase 1, Phase 3, and Phase 5 — including preline meetings, line presentation, forecasting, and inline real showings — coordinated with category merchants (Hardgoods, Softgoods, Anon) and the Territory Business Director to meet planning needs and timelines.
• Execute and review preseason order writing for assigned territory accounts, ensuring alignment between account buys and demand plan.
• Partner with the Marketing Retail team during the Phase 3 process to align marketing/trade spend and account-specific build-out plans for assigned territory accounts, ensuring alignment is finalized before Phase 5 inline showings and retailer purchasing.
• Deliver door-level merchandising execution and clinic/product education at national accounts within the territory; resolve minor, on-the-spot operational issues on the spot; elevate account-wide, contractual, or multi-door issues to the National Account team. (National account planning cadence is owned by the National Account Lead; the Area Manager supports execution only.)
• Identify and pursue sales opportunities across all channels, anchoring decisions in brand guidelines and channel segmentation strategy.
• Bring identified new distribution opportunities and potential account alignment changes to the Territory Business Director for review; do not implement changes to territory account alignment without Territory Business Director approval.
• Hire, manage, develop, and — where necessary — terminate seasonal sales support staff within the territory, in partnership with HR and in accordance with company policy and local employment law.
• Educate consumers, DTC store staff, and dealer…