Denver CO - Premise Sales Representative

Dioni Life was founded on a simple belief: choosing not to drink alcohol should never mean compromising on taste, quality, or experience. As the first exclusively non-alcoholic beverage portfolio company created by industry leaders from some of the world's most respected beer and spirits organizations, Dioni Life is redefining what adult drinks can be. Built by executives with decades of experience shaping global brands across beer, wine, and spirits, we bring the same standards of craftsmanship, innovation, and ambition to a new generation of beverages.

Our portfolio includes 2026 World Beer Cup Gold Medal Winning non-alcoholic beer brand Mash Gang, Mediterranean-inspired aperitif Pavari, and blue agave-based La Borosa—each created to deliver exceptional flavor, premium quality, and a genuine sense of occasion. We believe consumers deserve more choice. More choice when celebrating. More choice when socializing. More choice in how they live, connect, and enjoy life's moments.

That's why every product in our portfolio is carefully selected, developed, or acquired with one uncompromising principle: it must be something we genuinely love to drink. At Dioni Life, we're not simply creating alternatives to alcohol. We're building a new category of premium adult beverages—one where flavor comes first, inclusivity matters, and everyone has a seat at the table.

As we continue to expand across the United States, the United Kingdom, and beyond, our mission remains unchanged: to create world-class drinks that elevate every occasion while contributing to a more balanced, inclusive, and mindful future.

Dioni Life is seeking an On Premise Sales Representative to grow our portfolio throughout Denver’s hospitality community. This field-based role is exclusively responsible for the On Premise channel, including bars, restaurants, hotels, music venues, entertainment venues, and hospitality groups.

We are looking for someone who knows Denver at the neighborhood level: where people gather, which accounts influence local drinking culture, who makes beverage decisions, and how to build productive relationships with those operators.

You will own account prospecting, new placements, relationship development, and ongoing sales growth within your assigned Denver territory. Success means turning initial placements into lasting business through strong menu visibility, engaged staff, thoughtful programming, and consistent repeat orders.

• Win new On Premise accounts. Identify, prioritize, and secure placements in bars, restaurants, hotels, and other hospitality venues that fit Dioni Life’s portfolio.
• Grow existing business. Increase sales within active accounts through additional portfolio placements, stronger visibility, staff recommendations, and consistent follow-up.
• Secure menu placements. Work with beverage directors, bar managers, and owners to feature our brands on beer lists, cocktail menus, non-alcoholic menus, and occasion-specific offerings.
• Build neighborhood depth. Develop focused account plans and efficient weekly routes that build a strong presence within Denver’s key hospitality neighborhoods.
• Develop lasting relationships. Become a trusted partner to owners, operators, beverage buyers, bartenders, servers, and hospitality groups.
• Educate account teams. Lead product tastings and staff training that equip teams to confidently recommend, serve, and sell the portfolio.
• Execute account programming. Partner with customers and Dioni Life’s marketing team on tastings, menu launches, food pairings, and other activations that drive trial and repeat purchase.
• Partner with our distributor. Work closely with distributor On Premise teams through joint sales calls, product education, account…