Senior Sales Manager

The Senior Sales Manager leads the sales function for the organization, managing a large team of inside and outside sales professionals. This position is responsible for executing the company’s sales strategy, driving profitable revenue growth, expanding market share, strengthening customer relationships, and ensuring the sales team consistently meets established goals.

Operating in a fast-paced traffic control and field-services environment, the Senior Sales Manager works closely with operations, estimating, dispatch, branch leadership, and other internal partners to align sales commitments with operational capacity and service delivery. This is a hands-on leadership role responsible for developing the sales team, managing performance, improving sales processes, and identifying new business opportunities.

• Lead, coach, and manage a team of inside and outside sales professionals.
• Establish individual and team sales goals aligned with the company’s revenue, margins, customer-retention, and growth objectives.
• Translate the company’s sales strategy into actionable territory, account, and business-development plans.
• Monitor sales activity, pipelines, forecasts, proposal activity, customer retention, and revenue performance against established goals.
• Hold regular individual and team sales meetings to review performance, priorities, opportunities, and obstacles.
• Coach sales employees on prospecting, account development, customer relationships, pricing discussions, negotiations, and closing strategies.
• Develop and implement plans to expand customer base, enter new markets, grow existing accounts, and increase the company’s footprint in the traffic control space.
• Build and maintain relationships with key customers, contractors, municipalities, public agencies, utilities, and other business partners.
• Support the sales team in pursuing strategic accounts, resolving complex customer concerns, and negotiating significant opportunities.
• Participate in team ride-along and customer meetings.
• Partner with estimating and operations to ensure proposals, pricing, staffing requirements, service expectations, and project timelines are accurate and achievable.
• Coordinate with branch and field leadership to align customer commitments with labor, equipment, scheduling, and operational capacity.
• Promote disciplined pricing and sales practices that support both revenue growth and profitability.
• Monitor industry trends, construction activity, competitors, customers, and market conditions to identify emerging risks and opportunities.
• Attend trade shows, events and conferences when necessary and beneficial to the business and Brand.
• Other projects and initiatives that drive organizational goals and results.
• Outside Sales Representatives / Inside Sales and Support Staff

• Bachelor’s degree in business, sales, marketing, or a related field preferred; equivalent relevant experience may be considered.
• 5+years of progressive sales experience, including demonstrated success in revenue growth, account development, and customer retention.
• 3+ years of direct supervisory or sales leadership experience required.
• Experience using a CRM system and sales reporting tools;
  Salesforce experience is preferred.
• Above average knowledge of Microsoft Office.

• Strong knowledge of sales processes, pipeline management, forecasting, and performance measurement.
• Demonstrated ability to coach employees, address performance concerns, and build an accountable, results-oriented team.
• Must have strong problem-solving skills and a desire to create solutions.
• Maintain a high degree of accuracy and attention to detail.
• Must have the ability to work in sensitive and confidential…